Brandwave

How popular isDunlop in search?

In August 2026, there were an estimated 33.1K branded searches for Dunlop worldwide which held steady over the last 11 months. Dunlop holds 17.1% estimated Share of Search among tennis balls worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Babolat69.7%
  2. Dunlop17.1%
  3. Head6.2%
  4. Wilson4.2%
  5. PENN2.3%
  6. Slazenger0.52%
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Which tennis balls compete with Dunlop?

Dunlop against tennis balls worldwide, by month

Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthBabolatDunlopHeadWilsonPENNSlazenger
Oct 202572.8%14.6%6.5%4.4%1.3%0.39%
Nov 202572.9%14.6%6.5%4.4%1.3%0.32%
Dec 202569.4%17%7.6%4.2%1.5%0.3%
Jan 202673.5%14.7%6.6%3.6%1.3%0.32%
Feb 202675%12.3%6.7%4.5%1.1%0.33%
Mar 202673.1%14.7%6.6%3.6%1.6%0.44%
Apr 202675.1%12.3%6.7%3.7%1.6%0.46%
May 202673.7%14.8%5.4%3.6%2%0.58%
Jun 202676.5%12.6%4.6%3.8%2%0.6%
Jul 202673.1%14.7%5.4%3.6%2.4%0.87%
Aug 202669.7%17.1%6.2%4.2%2.3%0.52%
Sep 2026——————

  1. 1.Babolat

    69.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Dunlop

    17.1%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  3. 3.Head

    6.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Wilson

    4.2%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.PENN

    2.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slazenger

    0.52%

    Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.

Compare search popularity between Dunlop and its closest rivals

How has branded search demand for Dunlop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunlop worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis balls worldwide increased from 14.6% to 17.1%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis balls worldwide peaked at 17.1% in August 2026 and was lowest at 12.3% in February 2026.

How did search popularity change for tennis balls worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.

  2. In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.

  3. In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.

  4. In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.

  5. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does Dunlop compete?

Dunlop is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tyre brands8th of 81.2%Show ranking
Guitar pick brands4th of 63.2%Show ranking
Guitar slide brands3rd of 65.3%Show ranking
Tennis rackets3rd of 65.9%Show ranking
Tennis racket brands3rd of 56%Show ranking
Capo brands2nd of 615.9%Show ranking
Tennis balls2nd of 617.1%Shown above
Squash rackets2nd of 633.3%Show ranking
Squash racket brands2nd of 535.3%Show ranking

How is Dunlop measured?

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dunlop tyre

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How the Brand Demand Index is measured

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