Dunlop vs Michelin:Which is searched more?
In August 2026, Michelin had more branded searches than Dunlop among tyre brands worldwide. Michelin was estimated to have 1.5M branded searches compared to Dunlop’s 33.1K, and held a 52.8% Share of Search versus Dunlop’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dunlop or Michelin?
Compare the tyre brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Dunlop. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Dunlop |
|---|---|---|
| Oct 2025 | 49% | 0.89% |
| Nov 2025 | 45.6% | 1% |
| Dec 2025 | 49.3% | 1.1% |
| Jan 2026 | 47.3% | 1% |
| Feb 2026 | 44.1% | 0.98% |
| Mar 2026 | 47.3% | 1% |
| Apr 2026 | 50.4% | 0.91% |
| May 2026 | 50.2% | 1.1% |
| Jun 2026 | 52.2% | 0.94% |
| Jul 2026 | 51.7% | 0.93% |
| Aug 2026 | 52.8% | 1.2% |
| Sep 2026 | — | — |
How has the Dunlop and Michelin comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Dunlop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tyre brands worldwide moved from 0.89% to 1.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide moved from 49% to 52.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for tyre brands worldwide in August 2026?
1 change
In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Dunlop’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.