Brandwave

Tyre brands:Which brands are most popular in search?

In August 2026, Michelin was the most searched among tyre brands worldwide, with an estimated 1.5M branded searches and 55.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Michelin55.5%
  2. Bridgestone13.6%
  3. Goodyear13.6%
  4. Pirelli9.1%
  5. Hankook5%
  6. Yokohama1.8%
  7. Dunlop1.2%
  8. Continental0.09%

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Share of SearchLeaderboard

Compare the tyre brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tyre brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Hankook. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearPirelliHankookYokohamaDunlopContinental
Oct 202550.9%15.3%15.3%10.2%5.6%1.7%0.92%0.05%
Nov 202547.6%17.4%14.3%11.7%6.4%1.6%1%0.06%
Dec 202551.4%15.4%15.4%10.3%4.6%1.7%1.1%0.07%
Jan 202649.2%18%14.8%9.9%5.4%1.6%1.1%0.06%
Feb 202646%20.7%13.9%11.3%5.1%1.9%1%0.07%
Mar 202649.2%18%14.8%9.9%5.4%1.6%1.1%0.06%
Apr 202652.4%15.7%12.9%10.5%5.8%1.7%0.95%0.07%
May 202652.3%15.7%12.8%10.5%5.8%1.7%1.2%0.08%
Jun 202654.5%13.4%13.4%10.9%4.9%1.8%0.99%0.09%
Jul 202654%16.2%13.2%8.9%4.9%1.8%0.98%0.09%
Aug 202655.5%13.6%13.6%9.1%5%1.8%1.2%0.09%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Michelin

    55.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Bridgestone

    13.6%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Goodyear

    13.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Pirelli

    9.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hankook

    5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Yokohama

    1.8%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dunlop

    1.2%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  8. 8.Continental

    0.09%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tyre brands worldwide?

In August 2026, Michelin was the most searched among tyre brands worldwide, with an estimated 1.5M branded searches and 55.5% estimated Share of Search within this set. Bridgestone is in 2nd place, 41.9 percentage points behind at 13.6% Share of Search.

Global tyre brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Michelin50.9% → 55.5%55.5%Aug 202646%Feb 20261st
Bridgestone15.3% → 13.6%20.7%Feb 202613.4%Jun 20262nd
Goodyear15.3% → 13.6%15.4%Dec 202512.8%May 20263rd
Pirelli10.2% → 9.1%11.7%Nov 20258.9%Jul 20264th
Hankook5.6% → 5%6.4%Nov 20254.6%Dec 20255th
Yokohama1.7% → 1.8%1.9%Feb 20261.6%Nov 20256th
Dunlop0.92% → 1.2%1.2%Aug 20260.92%Oct 20257th
Continental0.05% → 0.09%0.09%Aug 20260.05%Oct 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide increased from 50.9% to 55.5%.
  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide decreased from 15.3% to 13.6%.
  • Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands worldwide decreased from 15.3% to 13.6%.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands worldwide decreased from 10.2% to 9.1%.
  • Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide decreased from 5.6% to 5%.
  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide peaked at 55.5% in August 2026 and was lowest at 46% in February 2026.
  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide peaked at 20.7% in February 2026 and was lowest at 13.4% in June 2026.
  • Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands worldwide peaked at 15.4% in December 2025 and was lowest at 12.8% in May 2026.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands worldwide peaked at 11.7% in November 2025 and was lowest at 8.9% in July 2026.
  • Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide peaked at 6.4% in November 2025 and was lowest at 4.6% in December 2025.
  • Across the 11 months ending August 2026, Yokohama, Dunlop and Continental held steady: their estimated Share of Search among tyre brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tyre brands worldwide in August 2026?

  1. In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 54% to 55.5%.

  2. In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 16.2% to 13.6%.

  3. Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  5. Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  6. Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  7. Estimated monthly branded searches for Yokohama worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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