Michelin vs Yokohama:Which is searched more?
In August 2026, Michelin had more branded searches than Yokohama among tyre brands worldwide. Michelin was estimated to have 1.5M branded searches compared to Yokohama’s 49.5K, and held a 52.8% Share of Search versus Yokohama’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Michelin or Yokohama?
Compare the tyre brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Yokohama |
|---|---|---|
| Oct 2025 | 49% | 1.6% |
| Nov 2025 | 45.6% | 1.5% |
| Dec 2025 | 49.3% | 1.6% |
| Jan 2026 | 47.3% | 1.6% |
| Feb 2026 | 44.1% | 1.8% |
| Mar 2026 | 47.3% | 1.6% |
| Apr 2026 | 50.4% | 1.7% |
| May 2026 | 50.2% | 1.7% |
| Jun 2026 | 52.2% | 1.7% |
| Jul 2026 | 51.7% | 1.7% |
| Aug 2026 | 52.8% | 1.7% |
| Sep 2026 | — | — |
How has the Michelin and Yokohama comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Yokohama in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide moved from 49% to 52.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for tyre brands worldwide in August 2026?
2 changes
In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.
Estimated monthly branded searches for Yokohama worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Michelin’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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