Brandwave

How popular isMichelin in search?

In August 2026, there were an estimated 1.5M branded searches for Michelin worldwide which is down 18% over the last 11 months. Michelin holds 52.8% estimated Share of Search among tyre brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Michelin52.8%
  2. Bridgestone13%
  3. Goodyear13%
  4. Pirelli8.7%
  5. Continental4.9%
  6. Hankook4.8%
  7. Yokohama1.7%
  8. Dunlop1.2%
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Which tyre brands compete with Michelin?

Michelin against tyre brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Continental, Hankook. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearPirelliContinentalHankookYokohamaDunlop
Oct 202549%14.7%14.7%9.9%3.8%5.4%1.6%0.89%
Nov 202545.6%16.7%13.7%11.2%4.3%6.1%1.5%1%
Dec 202549.3%14.8%14.8%9.9%4.1%4.4%1.6%1.1%
Jan 202647.3%17.3%14.2%9.5%3.9%5.2%1.6%1%
Feb 202644.1%19.9%13.3%10.9%4.1%4.9%1.8%0.98%
Mar 202647.3%17.3%14.2%9.5%3.9%5.2%1.6%1%
Apr 202650.4%15.1%12.4%10.1%3.8%5.5%1.7%0.91%
May 202650.2%15%12.3%10.1%4.1%5.5%1.7%1.1%
Jun 202652.2%12.8%12.8%10.5%4.3%4.7%1.7%0.94%
Jul 202651.7%15.5%12.7%8.5%4.3%4.7%1.7%0.93%
Aug 202652.8%13%13%8.7%4.9%4.8%1.7%1.2%
Sep 2026————————

  1. 1.Michelin

    52.8%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Bridgestone

    13%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Goodyear

    13%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Pirelli

    8.7%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Continental

    4.9%

    Moved from 6th to 5th. 140K estimated branded searches, +13.4% vs prior month. Share +0.7 points.

  6. 6.Hankook

    4.8%

    Moved from 5th to 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Yokohama

    1.7%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Dunlop

    1.2%

    Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Michelin and its closest rivals

How has branded search demand for Michelin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Michelin worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide increased from 49% to 52.8%.
  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide peaked at 52.8% in August 2026 and was lowest at 44.1% in February 2026.

How did search popularity change for tyre brands worldwide in August 2026?

  1. In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%.

  2. In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.

  3. In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 15.5% to 13%.

  4. Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  5. Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  6. Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How is Michelin measured?

Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • michelin

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How the Brand Demand Index is measured

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