How popular isMichelin in search?
In September 2026, there were an estimated 1.2M branded searches for Michelin worldwide which is down 33.3% over the last 12 months. Michelin holds 44.9% estimated Share of Search among truck tires brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Michelin44.9%
Bridgestone16.6%
Goodyear13.5%
Pirelli11.1%
Hankook6.1%Continental4.5%
Maxxis3.3%
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Which truck tires brands compete with Michelin?
Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Hankook, Continental, Maxxis. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Pirelli | Hankook | Continental | Maxxis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 14.7% | 14.7% | 9.9% | 5.4% | 3.8% | 2.4% |
| Nov 2025 | 45.5% | 16.7% | 13.6% | 11.2% | 6.1% | 4.2% | 2.7% |
| Dec 2025 | 49.4% | 14.8% | 14.8% | 9.9% | 4.5% | 4.1% | 2.4% |
| Jan 2026 | 47.2% | 17.3% | 14.2% | 9.5% | 5.2% | 3.9% | 2.8% |
| Feb 2026 | 44.2% | 19.9% | 13.3% | 10.9% | 4.9% | 4.1% | 2.7% |
| Mar 2026 | 47.2% | 17.3% | 14.2% | 9.5% | 5.2% | 3.9% | 2.8% |
| Apr 2026 | 50.2% | 15.1% | 12.3% | 10.1% | 5.5% | 3.8% | 3% |
| May 2026 | 50.5% | 15.2% | 12.4% | 10.1% | 4.5% | 4.2% | 3% |
| Jun 2026 | 52% | 12.8% | 12.8% | 10.4% | 4.7% | 4.3% | 3.1% |
| Jul 2026 | 51.5% | 15.4% | 12.6% | 8.4% | 4.6% | 4.2% | 3.1% |
| Aug 2026 | 52.7% | 12.9% | 12.9% | 8.6% | 4.7% | 4.9% | 3.2% |
| Sep 2026 | 44.9% | 16.6% | 13.5% | 11.1% | 6.1% | 4.5% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 1.2M | -18.7% | -7.8 points | |
| 2, held 2nd | 16.6% | 450K | +22.3% | +3.6 points | |
| 3, held 3rd | 13.5% | 368K | 0% | +0.6 points | |
| 4, held 4th | 11.1% | 301K | +22.4% | +2.4 points | |
| 5, moved from 6th to 5th | 6.1% | 165K | +22.2% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 124K | -11.8% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.3% | 90.5K | 0% | +0.2 points |
1.
Michelin44.9%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.8 points.
16.6%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
3.
Goodyear13.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Pirelli11.1%
Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +2.4 points.
5.
Hankook6.1%
Moved from 6th to 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
4.5%
Moved from 5th to 6th. 124K estimated branded searches, -11.8% vs prior month. Share -0.4 points.
7.
3.3%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Michelin and its closest rivals
Every comparison with Michelin
8 comparisons
How has branded search demand for Michelin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Michelin worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide decreased from 49.1% to 44.9%.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide peaked at 52.7% in August 2026 and was lowest at 44.2% in February 2026.
How did search popularity change for truck tires brands worldwide in September 2026?
6 changes
In September 2026, Hankook overtook Continental to rank 5th among truck tires brands worldwide, with 6.1% estimated Share of Search.
In September 2026, Bridgestone gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 16.6%.
In September 2026, Pirelli gained estimated Share of Search among truck tires brands worldwide, from 8.6% to 11.1%.
In September 2026, Goodyear gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 13.5%.
In September 2026, Michelin lost estimated Share of Search among truck tires brands worldwide, from 52.7% to 44.9%.
Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.
Where does Michelin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Truck tires brands | 1st of 7 | 44.9% | Shown above |
| Tyre brands | 1st of 8 | 44.9% | Show ranking |
| All terrain tires brands | 1st of 6 | 51.1% | Show ranking |
How is Michelin measured?
Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- michelin
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Is Michelin your brand?
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