All terrain tires brands:Which are searched most?
In September 2026, Michelin was the most searched among all terrain tires brands worldwide, with an estimated 1.2M branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Michelin51.1%
Bridgestone18.9%
Goodyear15.4%
Hankook6.9%Continental5.2%
Yokohama2.5%
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Share of SearchLeaderboard
Compare the all terrain tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Bridgestone, Goodyear, Hankook, Continental, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Hankook | Continental | Yokohama |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.5% | 16.5% | 6% | 4.2% | 1.8% |
| Nov 2025 | 51.9% | 19% | 15.6% | 7% | 4.8% | 1.7% |
| Dec 2025 | 55.4% | 16.6% | 16.6% | 5% | 4.6% | 1.8% |
| Jan 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Feb 2026 | 50.1% | 22.6% | 15.1% | 5.5% | 4.7% | 2% |
| Mar 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Apr 2026 | 56.7% | 17% | 13.9% | 6.2% | 4.3% | 1.9% |
| May 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Jun 2026 | 59% | 14.5% | 14.5% | 5.3% | 4.9% | 1.9% |
| Jul 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Aug 2026 | 58.6% | 14.4% | 14.4% | 5.3% | 5.5% | 1.9% |
| Sep 2026 | 51.1% | 18.9% | 15.4% | 6.9% | 5.2% | 2.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 1.2M | -18.7% | -7.5 points | |
| 2, held 2nd | 18.9% | 450K | +22.3% | +4.5 points | |
| 3, held 3rd | 15.4% | 368K | 0% | +1 points | |
| 4, moved from 5th to 4th | 6.9% | 165K | +22.2% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 124K | -11.8% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.5% | 60.5K | +22.2% | +0.6 points |
1.
Michelin51.1%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.5 points.
18.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.5 points.
3.
Goodyear15.4%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Hankook6.9%
Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.6 points.
5.2%
Moved from 4th to 5th. 124K estimated branded searches, -11.8% vs prior month. Share -0.3 points.
6.
2.5%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
Compare search popularity between leading brands
- Michelin vs Bridgestone: compare search popularity
- Michelin vs Goodyear: compare search popularity
- Michelin vs Hankook: compare search popularity
- Bridgestone vs Goodyear: compare search popularity
- Bridgestone vs Hankook: compare search popularity
- Goodyear vs Hankook: compare search popularity
- Compare any of these brands
Which brand is most popular in search among all terrain tires brands worldwide?
6 brands
In September 2026, Michelin was the most searched among all terrain tires brands worldwide, with an estimated 1.2M branded searches and 51.1% estimated Share of Search within this set. Bridgestone is in 2nd place, 32.3 percentage points behind at 18.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Michelin | 54.9% → 51.1% | 59%Jun 2026 | 50.1%Feb 2026 | 1st |
| Bridgestone | 16.5% → 18.9% | 22.6%Feb 2026 | 14.4%Aug 2026 | 2nd |
| Goodyear | 16.5% → 15.4% | 16.6%Dec 2025 | 13.9%Apr 2026 | 3rd |
| Hankook | 6% → 6.9% | 7%Nov 2025 | 5%Dec 2025 | 4th |
| Continental | 4.2% → 5.2% | 5.5%Aug 2026 | 4.2%Oct 2025 | 5th |
| Yokohama | 1.8% → 2.5% | 2.5%Sep 2026 | 1.7%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide decreased from 54.9% to 51.1%.
- Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among all terrain tires brands worldwide increased from 16.5% to 18.9%.
- Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide decreased from 16.5% to 15.4%.
- Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide increased from 6% to 6.9%.
- Across the 12 months ending September 2026, Continental’s estimated Share of Search among all terrain tires brands worldwide increased from 4.2% to 5.2%.
- Across the 12 months ending September 2026, Yokohama’s estimated Share of Search among all terrain tires brands worldwide increased from 1.8% to 2.5%.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide peaked at 59% in June 2026 and was lowest at 50.1% in February 2026.
- Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among all terrain tires brands worldwide peaked at 22.6% in February 2026 and was lowest at 14.4% in August 2026.
- Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide peaked at 16.6% in December 2025 and was lowest at 13.9% in April 2026.
- Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide peaked at 7% in November 2025 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Continental’s estimated Share of Search among all terrain tires brands worldwide peaked at 5.5% in August 2026 and was lowest at 4.2% in October 2025.
How did search popularity change for all terrain tires brands worldwide in September 2026?
6 changes
In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.
In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.
In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.
In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.
In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.
Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.
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