Brandwave

How popular isHankook in search?

In September 2026, there were an estimated 165K branded searches for Hankook worldwide which is down 17.9% over the last 12 months. Hankook holds 6.9% estimated Share of Search among all terrain tires brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Michelin51.1%
  2. Bridgestone18.9%
  3. Goodyear15.4%
  4. Hankook6.9%
  5. Continental5.2%
  6. Yokohama2.5%
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Which all terrain tires brands compete with Hankook?

Hankook against all terrain tires brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Hankook, Continental, Yokohama. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearHankookContinentalYokohama
Oct 202554.9%16.5%16.5%6%4.2%1.8%
Nov 202551.9%19%15.6%7%4.8%1.7%
Dec 202555.4%16.6%16.6%5%4.6%1.8%
Jan 202652.9%19.4%15.9%5.8%4.4%1.7%
Feb 202650.1%22.6%15.1%5.5%4.7%2%
Mar 202652.9%19.4%15.9%5.8%4.4%1.7%
Apr 202656.7%17%13.9%6.2%4.3%1.9%
May 202657.1%17.1%14%5.1%4.7%1.9%
Jun 202659%14.5%14.5%5.3%4.9%1.9%
Jul 202657.1%17.1%14%5.1%4.7%1.9%
Aug 202658.6%14.4%14.4%5.3%5.5%1.9%
Sep 202651.1%18.9%15.4%6.9%5.2%2.5%

  1. 1.Michelin

    51.1%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.5 points.

  2. 2.Bridgestone

    18.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Goodyear

    15.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Hankook

    6.9%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  5. 5.Continental

    5.2%

    Moved from 4th to 5th. 124K estimated branded searches, -11.8% vs prior month. Share -0.3 points.

  6. 6.Yokohama

    2.5%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between Hankook and its closest rivals

Every comparison with Hankook

How has branded search demand for Hankook changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hankook worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide increased from 6% to 6.9%.
  • Across the 12 months ending September 2026, Hankook’s estimated Share of Search among all terrain tires brands worldwide peaked at 7% in November 2025 and was lowest at 5% in December 2025.

How did search popularity change for all terrain tires brands worldwide in September 2026?

  1. In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.

  2. In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.

  3. In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.

  4. In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.

  5. In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.

  6. Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

Where does Hankook compete?

Hankook is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Truck tires brands5th of 76.1%Show ranking
Tyre brands5th of 86.1%Show ranking
All terrain tires brands4th of 66.9%Shown above

How is Hankook measured?

Brandwave collects information about searches that people make online using Hankook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hankook

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How the Brand Demand Index is measured

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