Brandwave

How popular isHankook in search?

In August 2026, there were an estimated 135K branded searches for Hankook worldwide which is down 32.8% over the last 11 months. Hankook holds 5% estimated Share of Search among tyre brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Michelin55.5%
  2. Bridgestone13.6%
  3. Goodyear13.6%
  4. Pirelli9.1%
  5. Hankook5%
  6. Yokohama1.8%
  7. Dunlop1.2%
  8. Continental0.09%
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Which tyre brands compete with Hankook?

Hankook against tyre brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Hankook. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearPirelliHankookYokohamaDunlopContinental
Oct 202550.9%15.3%15.3%10.2%5.6%1.7%0.92%0.05%
Nov 202547.6%17.4%14.3%11.7%6.4%1.6%1%0.06%
Dec 202551.4%15.4%15.4%10.3%4.6%1.7%1.1%0.07%
Jan 202649.2%18%14.8%9.9%5.4%1.6%1.1%0.06%
Feb 202646%20.7%13.9%11.3%5.1%1.9%1%0.07%
Mar 202649.2%18%14.8%9.9%5.4%1.6%1.1%0.06%
Apr 202652.4%15.7%12.9%10.5%5.8%1.7%0.95%0.07%
May 202652.3%15.7%12.8%10.5%5.8%1.7%1.2%0.08%
Jun 202654.5%13.4%13.4%10.9%4.9%1.8%0.99%0.09%
Jul 202654%16.2%13.2%8.9%4.9%1.8%0.98%0.09%
Aug 202655.5%13.6%13.6%9.1%5%1.8%1.2%0.09%
Sep 2026————————

  1. 1.Michelin

    55.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Bridgestone

    13.6%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Goodyear

    13.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Pirelli

    9.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Hankook

    5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Yokohama

    1.8%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dunlop

    1.2%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  8. 8.Continental

    0.09%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hankook and its closest rivals

How has branded search demand for Hankook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hankook worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide decreased from 5.6% to 5%.
  • Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide peaked at 6.4% in November 2025 and was lowest at 4.6% in December 2025.

How did search popularity change for tyre brands worldwide in August 2026?

  1. In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 54% to 55.5%.

  2. In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 16.2% to 13.6%.

  3. Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  5. Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  6. Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

How is Hankook measured?

Brandwave collects information about searches that people make online using Hankook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hankook

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How the Brand Demand Index is measured

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