How popular isBridgestone in search?
In August 2026, there were an estimated 368K branded searches for Bridgestone worldwide which is down 33.1% over the last 11 months. Bridgestone holds 13% estimated Share of Search among tyre brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bridgestone and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tyre brands compete with Bridgestone?
Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Continental, Hankook. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Pirelli | Continental | Hankook | Yokohama | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 14.7% | 14.7% | 9.9% | 3.8% | 5.4% | 1.6% | 0.89% |
| Nov 2025 | 45.6% | 16.7% | 13.7% | 11.2% | 4.3% | 6.1% | 1.5% | 1% |
| Dec 2025 | 49.3% | 14.8% | 14.8% | 9.9% | 4.1% | 4.4% | 1.6% | 1.1% |
| Jan 2026 | 47.3% | 17.3% | 14.2% | 9.5% | 3.9% | 5.2% | 1.6% | 1% |
| Feb 2026 | 44.1% | 19.9% | 13.3% | 10.9% | 4.1% | 4.9% | 1.8% | 0.98% |
| Mar 2026 | 47.3% | 17.3% | 14.2% | 9.5% | 3.9% | 5.2% | 1.6% | 1% |
| Apr 2026 | 50.4% | 15.1% | 12.4% | 10.1% | 3.8% | 5.5% | 1.7% | 0.91% |
| May 2026 | 50.2% | 15% | 12.3% | 10.1% | 4.1% | 5.5% | 1.7% | 1.1% |
| Jun 2026 | 52.2% | 12.8% | 12.8% | 10.5% | 4.3% | 4.7% | 1.7% | 0.94% |
| Jul 2026 | 51.7% | 15.5% | 12.7% | 8.5% | 4.3% | 4.7% | 1.7% | 0.93% |
| Aug 2026 | 52.8% | 13% | 13% | 8.7% | 4.9% | 4.8% | 1.7% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 1.5M | 0% | +1.1 points | |
| 2, held 2nd | 13% | 368K | -18.2% | -2.6 points | |
| 3, held 3rd | 13% | 368K | 0% | +0.3 points | |
| 4, held 4th | 8.7% | 246K | 0% | +0.2 points | |
| 5, moved from 6th to 5th | 4.9% | 140K | +13.4% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 135K | 0% | +0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.7% | 49.5K | 0% | 0 points | |
| 8, held 8th | 1.2% | 33.1K | +22.1% | +0.2 points |
1.
Michelin52.8%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1.1 points.
13%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
3.
Goodyear13%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Pirelli8.7%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.9%
Moved from 6th to 5th. 140K estimated branded searches, +13.4% vs prior month. Share +0.7 points.
6.
Hankook4.8%
Moved from 5th to 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Yokohama
1.7%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Dunlop1.2%
Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare search popularity between Bridgestone and its closest rivals
How has branded search demand for Bridgestone changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bridgestone worldwide fell from 550K to 368K.
- Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide decreased from 14.7% to 13%.
- Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide peaked at 19.9% in February 2026 and was lowest at 12.8% in June 2026.
How did search popularity change for tyre brands worldwide in August 2026?
6 changes
In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%.
In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.
In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 15.5% to 13%.
Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Where does Bridgestone compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tyre brands | 2nd of 8 | 13% | Shown above |
| Golf balls | 1st of 6 | 27.2% | Show ranking |
How is Bridgestone measured?
Brandwave collects information about searches that people make online using Bridgestone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bridgestone
Do you work for Bridgestone? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bridgestone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.