Brandwave

Truck tires brands:Which are searched most?

In September 2026, Michelin was the most searched among truck tires brands worldwide, with an estimated 1.2M branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Michelin44.9%
  2. Bridgestone16.6%
  3. Goodyear13.5%
  4. Pirelli11.1%
  5. Hankook6.1%
  6. Continental4.5%
  7. Maxxis3.3%

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Share of SearchLeaderboard

Compare the truck tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among truck tires brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Pirelli, Hankook, Continental, Maxxis. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearPirelliHankookContinentalMaxxis
Oct 202549.1%14.7%14.7%9.9%5.4%3.8%2.4%
Nov 202545.5%16.7%13.6%11.2%6.1%4.2%2.7%
Dec 202549.4%14.8%14.8%9.9%4.5%4.1%2.4%
Jan 202647.2%17.3%14.2%9.5%5.2%3.9%2.8%
Feb 202644.2%19.9%13.3%10.9%4.9%4.1%2.7%
Mar 202647.2%17.3%14.2%9.5%5.2%3.9%2.8%
Apr 202650.2%15.1%12.3%10.1%5.5%3.8%3%
May 202650.5%15.2%12.4%10.1%4.5%4.2%3%
Jun 202652%12.8%12.8%10.4%4.7%4.3%3.1%
Jul 202651.5%15.4%12.6%8.4%4.6%4.2%3.1%
Aug 202652.7%12.9%12.9%8.6%4.7%4.9%3.2%
Sep 202644.9%16.6%13.5%11.1%6.1%4.5%3.3%

This month’s ranking, September 2026

  1. 1.Michelin

    44.9%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.8 points.

  2. Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Goodyear

    13.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Pirelli

    11.1%

    Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  5. 5.Hankook

    6.1%

    Moved from 6th to 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. Moved from 5th to 6th. 124K estimated branded searches, -11.8% vs prior month. Share -0.4 points.

  7. 7.Maxxis

    3.3%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among truck tires brands worldwide?

In September 2026, Michelin was the most searched among truck tires brands worldwide, with an estimated 1.2M branded searches and 44.9% estimated Share of Search within this set. Bridgestone is in 2nd place, 28.3 percentage points behind at 16.6% Share of Search.

Global truck tires brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Michelin49.1% → 44.9%52.7%Aug 202644.2%Feb 20261st
Bridgestone14.7% → 16.6%19.9%Feb 202612.8%Jun 20262nd
Goodyear14.7% → 13.5%14.8%Dec 202512.3%Apr 20263rd
Pirelli9.9% → 11.1%11.2%Nov 20258.4%Jul 20264th
Hankook5.4% → 6.1%6.1%Nov 20254.5%Dec 20255th
Continental3.8% → 4.5%4.9%Aug 20263.8%Oct 20256th
Maxxis2.4% → 3.3%3.3%Sep 20262.4%Oct 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide decreased from 49.1% to 44.9%.
  • Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among truck tires brands worldwide increased from 14.7% to 16.6%.
  • Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among truck tires brands worldwide decreased from 14.7% to 13.5%.
  • Across the 12 months ending September 2026, Pirelli’s estimated Share of Search among truck tires brands worldwide increased from 9.9% to 11.1%.
  • Across the 12 months ending September 2026, Hankook’s estimated Share of Search among truck tires brands worldwide increased from 5.4% to 6.1%.
  • Across the 12 months ending September 2026, Continental’s estimated Share of Search among truck tires brands worldwide increased from 3.8% to 4.5%.
  • Across the 12 months ending September 2026, Maxxis’ estimated Share of Search among truck tires brands worldwide increased from 2.4% to 3.3%.
  • Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide peaked at 52.7% in August 2026 and was lowest at 44.2% in February 2026.
  • Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among truck tires brands worldwide peaked at 19.9% in February 2026 and was lowest at 12.8% in June 2026.
  • Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among truck tires brands worldwide peaked at 14.8% in December 2025 and was lowest at 12.3% in April 2026.
  • Across the 12 months ending September 2026, Pirelli’s estimated Share of Search among truck tires brands worldwide peaked at 11.2% in November 2025 and was lowest at 8.4% in July 2026.
  • Across the 12 months ending September 2026, Hankook’s estimated Share of Search among truck tires brands worldwide peaked at 6.1% in November 2025 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, Continental’s estimated Share of Search among truck tires brands worldwide peaked at 4.9% in August 2026 and was lowest at 3.8% in October 2025.

How did search popularity change for truck tires brands worldwide in September 2026?

  1. In September 2026, Hankook overtook Continental to rank 5th among truck tires brands worldwide, with 6.1% estimated Share of Search.

  2. In September 2026, Bridgestone gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 16.6%.

  3. In September 2026, Pirelli gained estimated Share of Search among truck tires brands worldwide, from 8.6% to 11.1%.

  4. In September 2026, Goodyear gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 13.5%.

  5. In September 2026, Michelin lost estimated Share of Search among truck tires brands worldwide, from 52.7% to 44.9%.

  6. Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

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