Hankook vs Yokohama:Which is searched more?
In August 2026, Hankook had more branded searches than Yokohama among tyre brands worldwide. Hankook was estimated to have 135K branded searches compared to Yokohama’s 49.5K, and held a 4.8% Share of Search versus Yokohama’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hankook or Yokohama?
Compare the tyre brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hankook, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Hankook | Yokohama |
|---|---|---|
| Oct 2025 | 5.4% | 1.6% |
| Nov 2025 | 6.1% | 1.5% |
| Dec 2025 | 4.4% | 1.6% |
| Jan 2026 | 5.2% | 1.6% |
| Feb 2026 | 4.9% | 1.8% |
| Mar 2026 | 5.2% | 1.6% |
| Apr 2026 | 5.5% | 1.7% |
| May 2026 | 5.5% | 1.7% |
| Jun 2026 | 4.7% | 1.7% |
| Jul 2026 | 4.7% | 1.7% |
| Aug 2026 | 4.8% | 1.7% |
| Sep 2026 | — | — |
How has the Hankook and Yokohama comparison changed over the last 12 months?
3 findings
- Hankook was ahead of Yokohama in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for tyre brands worldwide in August 2026?
3 changes
In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%.
Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Yokohama worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hankook’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.