Brandwave

How popular isMichelin in search?

In September 2026, there were an estimated 1.2M branded searches for Michelin worldwide which is down 33.3% over the last 12 months. Michelin holds 51.1% estimated Share of Search among all terrain tires brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Michelin51.1%
  2. Bridgestone18.9%
  3. Goodyear15.4%
  4. Hankook6.9%
  5. Continental5.2%
  6. Yokohama2.5%
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Which all terrain tires brands compete with Michelin?

Michelin against all terrain tires brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Hankook, Continental, Yokohama. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearHankookContinentalYokohama
Oct 202554.9%16.5%16.5%6%4.2%1.8%
Nov 202551.9%19%15.6%7%4.8%1.7%
Dec 202555.4%16.6%16.6%5%4.6%1.8%
Jan 202652.9%19.4%15.9%5.8%4.4%1.7%
Feb 202650.1%22.6%15.1%5.5%4.7%2%
Mar 202652.9%19.4%15.9%5.8%4.4%1.7%
Apr 202656.7%17%13.9%6.2%4.3%1.9%
May 202657.1%17.1%14%5.1%4.7%1.9%
Jun 202659%14.5%14.5%5.3%4.9%1.9%
Jul 202657.1%17.1%14%5.1%4.7%1.9%
Aug 202658.6%14.4%14.4%5.3%5.5%1.9%
Sep 202651.1%18.9%15.4%6.9%5.2%2.5%

  1. 1.Michelin

    51.1%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.5 points.

  2. 2.Bridgestone

    18.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Goodyear

    15.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Hankook

    6.9%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  5. 5.Continental

    5.2%

    Moved from 4th to 5th. 124K estimated branded searches, -11.8% vs prior month. Share -0.3 points.

  6. 6.Yokohama

    2.5%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between Michelin and its closest rivals

Every comparison with Michelin

How has branded search demand for Michelin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Michelin worldwide fell from 1.8M to 1.2M.
  • Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide decreased from 54.9% to 51.1%.
  • Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide peaked at 59% in June 2026 and was lowest at 50.1% in February 2026.

How did search popularity change for all terrain tires brands worldwide in September 2026?

  1. In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.

  2. In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.

  3. In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.

  4. In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.

  5. In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.

  6. Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

Where does Michelin compete?

Michelin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Truck tires brands1st of 744.9%Show ranking
Tyre brands1st of 844.9%Show ranking
All terrain tires brands1st of 651.1%Shown above

How is Michelin measured?

Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • michelin

Do you work for Michelin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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