Continental vs Michelin:Which is searched more?
In September 2026, Michelin had more branded searches than Continental among all terrain tires brands worldwide. Michelin was estimated to have 1.2M branded searches compared to Continental’s 124K, and held a 51.1% Share of Search versus Continental’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Continental or Michelin?
Compare the all terrain tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Continental. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Hankook | Continental | Yokohama |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.5% | 16.5% | 6% | 4.2% | 1.8% |
| Nov 2025 | 51.9% | 19% | 15.6% | 7% | 4.8% | 1.7% |
| Dec 2025 | 55.4% | 16.6% | 16.6% | 5% | 4.6% | 1.8% |
| Jan 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Feb 2026 | 50.1% | 22.6% | 15.1% | 5.5% | 4.7% | 2% |
| Mar 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Apr 2026 | 56.7% | 17% | 13.9% | 6.2% | 4.3% | 1.9% |
| May 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Jun 2026 | 59% | 14.5% | 14.5% | 5.3% | 4.9% | 1.9% |
| Jul 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Aug 2026 | 58.6% | 14.4% | 14.4% | 5.3% | 5.5% | 1.9% |
| Sep 2026 | 51.1% | 18.9% | 15.4% | 6.9% | 5.2% | 2.5% |
How has the Continental and Michelin comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Continental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Continental’s estimated Share of Search among all terrain tires brands worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 140K to 124K.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among all terrain tires brands worldwide moved from 54.9% to 51.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for all terrain tires brands worldwide in September 2026?
3 changes
In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.
In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.
Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.
Other head-to-heads among all terrain tires brands
How each brand is measured
Brandwave collects information about searches that people make online using Continental’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental
2 branded search terms
- continental tires
- continental tyres
Michelin
1 branded search term
- michelin
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