Brandwave

How popular isGoodyear in search?

In September 2026, there were an estimated 368K branded searches for Goodyear worldwide which is down 33.1% over the last 12 months. Goodyear holds 15.4% estimated Share of Search among all terrain tires brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Michelin51.1%
  2. Bridgestone18.9%
  3. Goodyear15.4%
  4. Hankook6.9%
  5. Continental5.2%
  6. Yokohama2.5%
Goodyear website (opens in a new tab)

Follow Goodyear and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which all terrain tires brands compete with Goodyear?

Goodyear against all terrain tires brands worldwide, by month

Share of Search by month for Michelin, Bridgestone, Goodyear, Hankook, Continental, Yokohama. The figures are in the table below the chart.

View monthly share of search table
MonthMichelinBridgestoneGoodyearHankookContinentalYokohama
Oct 202554.9%16.5%16.5%6%4.2%1.8%
Nov 202551.9%19%15.6%7%4.8%1.7%
Dec 202555.4%16.6%16.6%5%4.6%1.8%
Jan 202652.9%19.4%15.9%5.8%4.4%1.7%
Feb 202650.1%22.6%15.1%5.5%4.7%2%
Mar 202652.9%19.4%15.9%5.8%4.4%1.7%
Apr 202656.7%17%13.9%6.2%4.3%1.9%
May 202657.1%17.1%14%5.1%4.7%1.9%
Jun 202659%14.5%14.5%5.3%4.9%1.9%
Jul 202657.1%17.1%14%5.1%4.7%1.9%
Aug 202658.6%14.4%14.4%5.3%5.5%1.9%
Sep 202651.1%18.9%15.4%6.9%5.2%2.5%

  1. 1.Michelin

    51.1%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.5 points.

  2. 2.Bridgestone

    18.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Goodyear

    15.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Hankook

    6.9%

    Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  5. 5.Continental

    5.2%

    Moved from 4th to 5th. 124K estimated branded searches, -11.8% vs prior month. Share -0.3 points.

  6. 6.Yokohama

    2.5%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between Goodyear and its closest rivals

Every comparison with Goodyear

How has branded search demand for Goodyear changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Goodyear worldwide fell from 550K to 368K.
  • Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide decreased from 16.5% to 15.4%.
  • Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide peaked at 16.6% in December 2025 and was lowest at 13.9% in April 2026.

How did search popularity change for all terrain tires brands worldwide in September 2026?

  1. In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.

  2. In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.

  3. In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.

  4. In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.

  5. In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.

  6. Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.

Where does Goodyear compete?

Goodyear is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Truck tires brands3rd of 713.5%Show ranking
Tyre brands3rd of 813.6%Show ranking
All terrain tires brands3rd of 615.4%Shown above

How is Goodyear measured?

Brandwave collects information about searches that people make online using Goodyear’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • goodyear

Do you work for Goodyear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Goodyear your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free