Goodyear vs Yokohama:Which is searched more?
In September 2026, Goodyear had more branded searches than Yokohama among all terrain tires brands worldwide. Goodyear was estimated to have 368K branded searches compared to Yokohama’s 60.5K, and held a 15.4% Share of Search versus Yokohama’s 2.5%. These are worldwide searches for English-language branded terms.
Follow Goodyear vs Yokohama and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Goodyear or Yokohama?
Compare the all terrain tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goodyear, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Hankook | Continental | Yokohama |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.5% | 16.5% | 6% | 4.2% | 1.8% |
| Nov 2025 | 51.9% | 19% | 15.6% | 7% | 4.8% | 1.7% |
| Dec 2025 | 55.4% | 16.6% | 16.6% | 5% | 4.6% | 1.8% |
| Jan 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Feb 2026 | 50.1% | 22.6% | 15.1% | 5.5% | 4.7% | 2% |
| Mar 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Apr 2026 | 56.7% | 17% | 13.9% | 6.2% | 4.3% | 1.9% |
| May 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Jun 2026 | 59% | 14.5% | 14.5% | 5.3% | 4.9% | 1.9% |
| Jul 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Aug 2026 | 58.6% | 14.4% | 14.4% | 5.3% | 5.5% | 1.9% |
| Sep 2026 | 51.1% | 18.9% | 15.4% | 6.9% | 5.2% | 2.5% |
How has the Goodyear and Yokohama comparison changed over the last 12 months?
3 findings
- Goodyear was ahead of Yokohama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among all terrain tires brands worldwide moved from 16.5% to 15.4%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Yokohama’s estimated Share of Search among all terrain tires brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for all terrain tires brands worldwide in September 2026?
2 changes
In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.
In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.
Other head-to-heads among all terrain tires brands
How each brand is measured
Brandwave collects information about searches that people make online using Goodyear’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.