How popular isYokohama in search?
In September 2026, there were an estimated 60.5K branded searches for Yokohama worldwide which held steady over the last 12 months. Yokohama holds 2.5% estimated Share of Search among all terrain tires brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Michelin51.1%
Bridgestone18.9%
Goodyear15.4%
Hankook6.9%Continental5.2%
Yokohama2.5%
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Which all terrain tires brands compete with Yokohama?
Share of Search by month for Michelin, Bridgestone, Goodyear, Hankook, Continental, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Hankook | Continental | Yokohama |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.5% | 16.5% | 6% | 4.2% | 1.8% |
| Nov 2025 | 51.9% | 19% | 15.6% | 7% | 4.8% | 1.7% |
| Dec 2025 | 55.4% | 16.6% | 16.6% | 5% | 4.6% | 1.8% |
| Jan 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Feb 2026 | 50.1% | 22.6% | 15.1% | 5.5% | 4.7% | 2% |
| Mar 2026 | 52.9% | 19.4% | 15.9% | 5.8% | 4.4% | 1.7% |
| Apr 2026 | 56.7% | 17% | 13.9% | 6.2% | 4.3% | 1.9% |
| May 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Jun 2026 | 59% | 14.5% | 14.5% | 5.3% | 4.9% | 1.9% |
| Jul 2026 | 57.1% | 17.1% | 14% | 5.1% | 4.7% | 1.9% |
| Aug 2026 | 58.6% | 14.4% | 14.4% | 5.3% | 5.5% | 1.9% |
| Sep 2026 | 51.1% | 18.9% | 15.4% | 6.9% | 5.2% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 1.2M | -18.7% | -7.5 points | |
| 2, held 2nd | 18.9% | 450K | +22.3% | +4.5 points | |
| 3, held 3rd | 15.4% | 368K | 0% | +1 points | |
| 4, moved from 5th to 4th | 6.9% | 165K | +22.2% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 124K | -11.8% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.5% | 60.5K | +22.2% | +0.6 points |
1.
Michelin51.1%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -7.5 points.
18.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.5 points.
3.
Goodyear15.4%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Hankook6.9%
Moved from 5th to 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.6 points.
5.2%
Moved from 4th to 5th. 124K estimated branded searches, -11.8% vs prior month. Share -0.3 points.
6.
2.5%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
Compare search popularity between Yokohama and its closest rivals
Every comparison with Yokohama
7 comparisons
How has branded search demand for Yokohama changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yokohama worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Yokohama’s estimated Share of Search among all terrain tires brands worldwide increased from 1.8% to 2.5%.
How did search popularity change for all terrain tires brands worldwide in September 2026?
6 changes
In September 2026, Hankook overtook Continental to rank 4th among all terrain tires brands worldwide, with 6.9% estimated Share of Search.
In September 2026, Bridgestone gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 18.9%.
In September 2026, Goodyear gained estimated Share of Search among all terrain tires brands worldwide, from 14.4% to 15.4%.
In September 2026, Yokohama gained estimated Share of Search among all terrain tires brands worldwide, from 1.9% to 2.5%.
In September 2026, Michelin lost estimated Share of Search among all terrain tires brands worldwide, from 58.6% to 51.1%.
Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026.
Where does Yokohama compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tyre brands | 7th of 8 | 2.2% | Show ranking |
| All terrain tires brands | 6th of 6 | 2.5% | Shown above |
How is Yokohama measured?
Brandwave collects information about searches that people make online using Yokohama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yokohama tires
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