Continental vs Michelin:Which is searched more?
In August 2026, Michelin had more branded searches than Continental among tyre brands worldwide. Michelin was estimated to have 1.5M branded searches compared to Continental’s 140K, and held a 52.8% Share of Search versus Continental’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Continental or Michelin?
Compare the tyre brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Continental. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Continental |
|---|---|---|
| Oct 2025 | 49% | 3.8% |
| Nov 2025 | 45.6% | 4.3% |
| Dec 2025 | 49.3% | 4.1% |
| Jan 2026 | 47.3% | 3.9% |
| Feb 2026 | 44.1% | 4.1% |
| Mar 2026 | 47.3% | 3.9% |
| Apr 2026 | 50.4% | 3.8% |
| May 2026 | 50.2% | 4.1% |
| Jun 2026 | 52.2% | 4.3% |
| Jul 2026 | 51.7% | 4.3% |
| Aug 2026 | 52.8% | 4.9% |
| Sep 2026 | — | — |
How has the Continental and Michelin comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Continental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands worldwide moved from 3.8% to 4.9%, and its estimated monthly branded searches held steady at 140K.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide moved from 49% to 52.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for tyre brands worldwide in August 2026?
2 changes
In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%.
In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Continental’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental
2 branded search terms
- continental tires
- continental tyres
Michelin
1 branded search term
- michelin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.