Brandwave

How popular isDunlop in search?

In August 2026, there were an estimated 33.1K branded searches for Dunlop worldwide which held steady over the last 11 months. Dunlop holds 6% estimated Share of Search among tennis racket brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yonex66.2%
  2. Babolat24.3%
  3. Dunlop6%
  4. Head2.2%
  5. Wilson1.5%
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Which tennis racket brands compete with Dunlop?

Dunlop against tennis racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatDunlopHeadWilson
Oct 202566.9%24.5%4.9%2.2%1.5%
Nov 202562.3%27.9%5.6%2.5%1.7%
Dec 202570.2%21.1%5.2%2.3%1.3%
Jan 202667.1%24.6%4.9%2.2%1.2%
Feb 202667.5%24.7%4.1%2.2%1.5%
Mar 202662.5%28%5.6%2.5%1.4%
Apr 202663.1%28.3%4.6%2.5%1.4%
May 202662.8%28.1%5.6%2.1%1.4%
Jun 202663.7%28.5%4.7%1.7%1.4%
Jul 202667.3%24.7%5%1.8%1.2%
Aug 202666.2%24.3%6%2.2%1.5%
Sep 2026—————

  1. 1.Yonex

    66.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Babolat

    24.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Dunlop

    6%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Head

    2.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.5%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Dunlop and its closest rivals

How has branded search demand for Dunlop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunlop worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis racket brands worldwide increased from 4.9% to 6%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis racket brands worldwide peaked at 6% in August 2026 and was lowest at 4.1% in February 2026.

How did search popularity change for tennis racket brands worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%.

  2. In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%.

  3. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Dunlop compete?

Dunlop is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tyre brands8th of 81.2%Show ranking
Guitar pick brands4th of 63.2%Show ranking
Guitar slide brands3rd of 65.3%Show ranking
Tennis rackets3rd of 65.9%Show ranking
Tennis racket brands3rd of 56%Shown above
Capo brands2nd of 615.9%Show ranking
Tennis balls2nd of 617.1%Show ranking
Squash rackets2nd of 633.3%Show ranking
Squash racket brands2nd of 535.3%Show ranking

How is Dunlop measured?

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dunlop tyre

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How the Brand Demand Index is measured

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