Brandwave

How popular isDunlop in search?

In August 2026, there were an estimated 33.1K branded searches for Dunlop worldwide which held steady over the last 11 months. Dunlop holds 35.3% estimated Share of Search among squash racket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre43.2%
  2. Dunlop35.3%
  3. Head12.9%
  4. Wilson8.6%
  5. Prince's Gate Hotel0.01%
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Which squash racket brands compete with Dunlop?

Dunlop against squash racket brands worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrince's Gate Hotel
Oct 202541.2%33.7%15.1%10.1%0%
Nov 202541.2%33.7%15.1%10.1%0%
Dec 202537.1%37.1%16.6%9.1%0.01%
Jan 202637.1%37.1%16.6%9.1%0%
Feb 202639%31.9%17.4%11.7%0.01%
Mar 202642%34.3%15.3%8.4%0%
Apr 202644.8%29.9%16.4%9%0%
May 202643.2%35.3%12.9%8.6%0%
Jun 202642.3%34.7%12.7%10.4%0%
Jul 202643.1%35.3%12.9%8.6%0.01%
Aug 202643.2%35.3%12.9%8.6%0.01%
Sep 2026—————
  1. 1.Tecnifibre

    43.2%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Dunlop

    35.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Head

    12.9%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Wilson

    8.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dunlop and its closest rivals

How has branded search demand for Dunlop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunlop worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash racket brands worldwide increased from 33.7% to 35.3%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash racket brands worldwide peaked at 37.1% in January 2026 and was lowest at 29.9% in April 2026.

How did search popularity change for squash racket brands worldwide in August 2026?

  1. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Dunlop compete?

Dunlop is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tyre brands8th of 81.2%Show ranking
Guitar pick brands4th of 63.2%Show ranking
Guitar slide brands3rd of 65.3%Show ranking
Tennis rackets3rd of 65.9%Show ranking
Tennis racket brands3rd of 56%Show ranking
Capo brands2nd of 615.9%Show ranking
Tennis balls2nd of 617.1%Show ranking
Squash rackets2nd of 633.3%Show ranking
Squash racket brands2nd of 535.3%Shown above

How is Dunlop measured?

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dunlop tyre

Do you work for Dunlop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Dunlop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.