Brandwave

How popular isTecnifibre in search?

In August 2026, there were an estimated 40.5K branded searches for Tecnifibre worldwide which held steady over the last 11 months. Tecnifibre holds 43.2% estimated Share of Search among squash racket brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre43.2%
  2. Dunlop35.3%
  3. Head12.9%
  4. Wilson8.6%
  5. Prince's Gate Hotel0.01%
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Which squash racket brands compete with Tecnifibre?

Tecnifibre against squash racket brands worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrince's Gate Hotel
Oct 202541.2%33.7%15.1%10.1%0%
Nov 202541.2%33.7%15.1%10.1%0%
Dec 202537.1%37.1%16.6%9.1%0.01%
Jan 202637.1%37.1%16.6%9.1%0%
Feb 202639%31.9%17.4%11.7%0.01%
Mar 202642%34.3%15.3%8.4%0%
Apr 202644.8%29.9%16.4%9%0%
May 202643.2%35.3%12.9%8.6%0%
Jun 202642.3%34.7%12.7%10.4%0%
Jul 202643.1%35.3%12.9%8.6%0.01%
Aug 202643.2%35.3%12.9%8.6%0.01%
Sep 2026—————
  1. 1.Tecnifibre

    43.2%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Dunlop

    35.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Head

    12.9%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Wilson

    8.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tecnifibre and its closest rivals

How has branded search demand for Tecnifibre changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tecnifibre worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash racket brands worldwide increased from 41.2% to 43.2%.
  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash racket brands worldwide peaked at 44.8% in April 2026 and was lowest at 37.1% in December 2025.

How did search popularity change for squash racket brands worldwide in August 2026?

  1. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Tecnifibre compete?

Tecnifibre is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Squash rackets1st of 640.8%Show ranking
Squash racket brands1st of 543.2%Shown above

How is Tecnifibre measured?

Brandwave collects information about searches that people make online using Tecnifibre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tecnifibre

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How the Brand Demand Index is measured

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Is Tecnifibre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.