Brandwave

How popular isBabolat in search?

In August 2026, there were an estimated 135K branded searches for Babolat worldwide which is down 18.2% over the last 11 months. Babolat holds 24.3% estimated Share of Search among tennis racket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yonex66.2%
  2. Babolat24.3%
  3. Dunlop6%
  4. Head2.2%
  5. Wilson1.5%
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Which tennis racket brands compete with Babolat?

Babolat against tennis racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatDunlopHeadWilson
Oct 202566.9%24.5%4.9%2.2%1.5%
Nov 202562.3%27.9%5.6%2.5%1.7%
Dec 202570.2%21.1%5.2%2.3%1.3%
Jan 202667.1%24.6%4.9%2.2%1.2%
Feb 202667.5%24.7%4.1%2.2%1.5%
Mar 202662.5%28%5.6%2.5%1.4%
Apr 202663.1%28.3%4.6%2.5%1.4%
May 202662.8%28.1%5.6%2.1%1.4%
Jun 202663.7%28.5%4.7%1.7%1.4%
Jul 202667.3%24.7%5%1.8%1.2%
Aug 202666.2%24.3%6%2.2%1.5%
Sep 2026—————

  1. 1.Yonex

    66.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Babolat

    24.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Dunlop

    6%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Head

    2.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.5%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Babolat and its closest rivals

How has branded search demand for Babolat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Babolat worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis racket brands worldwide peaked at 28.5% in June 2026 and was lowest at 21.1% in December 2025.

How did search popularity change for tennis racket brands worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%.

  2. In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%.

  3. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Babolat compete?

Babolat is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles4th of 612.4%Show ranking
Badminton rackets4th of 612.4%Show ranking
Badminton brands4th of 512.4%Show ranking
Tennis rackets2nd of 624%Show ranking
Tennis racket brands2nd of 524.3%Shown above
Tennis balls1st of 669.7%Show ranking

How is Babolat measured?

Brandwave collects information about searches that people make online using Babolat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babolat

Do you work for Babolat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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