Brandwave

How popular isBabolat in search?

In August 2026, there were an estimated 135K branded searches for Babolat worldwide which is down 18.2% over the last 11 months. Babolat holds 69.7% estimated Share of Search among tennis balls worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Babolat69.7%
  2. Dunlop17.1%
  3. Head6.2%
  4. Wilson4.2%
  5. PENN2.3%
  6. Slazenger0.52%
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Which tennis balls compete with Babolat?

Babolat against tennis balls worldwide, by month

Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthBabolatDunlopHeadWilsonPENNSlazenger
Oct 202572.8%14.6%6.5%4.4%1.3%0.39%
Nov 202572.9%14.6%6.5%4.4%1.3%0.32%
Dec 202569.4%17%7.6%4.2%1.5%0.3%
Jan 202673.5%14.7%6.6%3.6%1.3%0.32%
Feb 202675%12.3%6.7%4.5%1.1%0.33%
Mar 202673.1%14.7%6.6%3.6%1.6%0.44%
Apr 202675.1%12.3%6.7%3.7%1.6%0.46%
May 202673.7%14.8%5.4%3.6%2%0.58%
Jun 202676.5%12.6%4.6%3.8%2%0.6%
Jul 202673.1%14.7%5.4%3.6%2.4%0.87%
Aug 202669.7%17.1%6.2%4.2%2.3%0.52%
Sep 2026——————

  1. 1.Babolat

    69.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Dunlop

    17.1%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  3. 3.Head

    6.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Wilson

    4.2%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.PENN

    2.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slazenger

    0.52%

    Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.

Compare search popularity between Babolat and its closest rivals

How has branded search demand for Babolat changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Babolat worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis balls worldwide decreased from 72.8% to 69.7%.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis balls worldwide peaked at 76.5% in June 2026 and was lowest at 69.4% in December 2025.

How did search popularity change for tennis balls worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.

  2. In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.

  3. In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.

  4. In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.

  5. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does Babolat compete?

Babolat is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles4th of 612.4%Show ranking
Badminton rackets4th of 612.4%Show ranking
Badminton brands4th of 512.4%Show ranking
Tennis rackets2nd of 624%Show ranking
Tennis racket brands2nd of 524.3%Show ranking
Tennis balls1st of 669.7%Shown above

How is Babolat measured?

Brandwave collects information about searches that people make online using Babolat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babolat

Do you work for Babolat? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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