Brandwave

Apacs vs Babolat:Which is more popular by branded search?

In August 2026, Babolat had more branded searches than Apacs among badminton rackets worldwide. Babolat was estimated to have 135K branded searches compared to Apacs’ 2.9K, and held a 12.4% Share of Search versus Apacs’ 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among badminton rackets worldwide in August 2026Which is more popular in search, Apacs or Babolat?
Apacs0.27%2.9K searches
vs
Babolat12.4%135K searches

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Which is more popular in search, Apacs or Babolat?

Compare the badminton rackets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apacs and Babolat among badminton rackets worldwide, by month

Share of Search by month for Babolat, Apacs. The figures are in the table below the chart.

View monthly share of search table
MonthCarltonYonexLi-NingBabolatVictorApacs
Oct 202524.2%44.2%13.3%16.2%1.8%0.29%
Nov 202525.5%38.1%17.1%17.1%1.9%0.3%
Dec 202524.3%44.4%16.3%13.3%1.5%0.35%
Jan 202620.1%45%16.5%16.5%1.5%0.36%
Feb 202624.3%44.5%13.4%16.3%1.2%0.29%
Mar 202629.6%36.2%16.2%16.2%1.5%0.29%
Apr 202629.6%36.2%16.2%16.2%1.5%0.24%
May 202629.6%36.2%16.2%16.2%1.5%0.24%
Jun 202619.8%24.2%44.2%10.8%0.8%0.16%
Jul 202629.5%36.1%19.7%13.2%1.2%0.28%
Aug 202633.8%33.8%18.4%12.4%1.4%0.27%
Sep 2026——————

How has the Apacs and Babolat comparison changed over the last 12 months?

  • Babolat was ahead of Apacs in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apacs’ estimated Share of Search among badminton rackets worldwide moved from 0.29% to 0.27%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide moved from 16.2% to 12.4%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for badminton rackets worldwide in August 2026?

  1. In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Apacs’ and Babolat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apacs

1 branded search term

  • apacs badminton

Babolat

1 branded search term

  • babolat

How the Brand Demand Index is measured

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