Brandwave

How popular isTecnifibre?

In September 2026, people searched for Tecnifibre by name about 40,500 times worldwide, about the same as the previous year. These searches made up 6.2% of all global tennis racket brand searches, placing Tecnifibre fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tennis racket brands, Tecnifibre appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Tecnifibre is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. YonexShare of searches 56.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BabolatShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HeadShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. TecnifibreShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. WilsonShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top tennis racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tecnifibre was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tecnifibre is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson1st
  2. Babolat2nd
  3. Yonex3rd
  4. Head4th
  5. Tecnifibre5th
  6. Dunlop6th
  7. Prince7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babolat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tecnifibre3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prince1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tennis racket brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tennis racket brands compete with Tecnifibre?

Tecnifibre against tennis racket brands worldwide, by month

Share of searches by month for Yonex, Babolat, Head, Tecnifibre. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatHeadTecnifibreWilsonDunlopPrince
Oct 202561.9%22.7%7%5.6%1.4%0.74%0.74%
Nov 202556.8%25.5%8.5%6.2%1.5%0.68%0.83%
Dec 202566%19.8%7%4.9%1.2%0.53%0.65%
Jan 202662.2%22.8%7.6%4.6%1.1%0.75%0.91%
Feb 202662.6%23%7.1%4.6%1.4%0.75%0.61%
Mar 202656.4%25.3%9.1%6.2%1.2%0.83%1%
Apr 202656.1%25.1%9.8%6.2%1.2%0.82%0.82%
May 202656.2%25.2%9.4%6.2%1.2%0.82%1%
Jun 202656.8%25.5%9.1%5.1%1.2%1%1.2%
Jul 202659.2%21.7%10.3%5.3%1.1%1.1%1.3%
Aug 202659.3%21.8%9.1%6.5%1.3%1.1%0.87%
Sep 202656.7%25.4%8.7%6.2%1.2%0.83%0.83%
  1. 1.Yonex

    56.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Babolat

    25.4%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. 3.Head

    8.7%

    Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Wilson

    1.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Dunlop

    0.83%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Prince

    0.83%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tecnifibre and its closest rivals

Every comparison with Tecnifibre

7 comparisons

How has branded search demand for Tecnifibre changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tecnifibre worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Tecnifibre’s share of searches among tennis racket brands worldwide increased from 5.6% to 6.2%.
  • Across the 12 months ending September 2026, Tecnifibre’s share of searches among tennis racket brands worldwide peaked at 6.5% in August 2026 and was lowest at 4.6% in January 2026.

How did search popularity change for tennis racket brands worldwide in September 2026?

4 changes
  1. In September 2026, Babolat gained share of searches among tennis racket brands worldwide, from 21.8% to 25.4%.

  2. In September 2026, Yonex lost share of searches among tennis racket brands worldwide, from 59.3% to 56.7%.

  3. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Tecnifibre’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tecnifibre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tecnifibre

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How the Brand Demand Index is measured

Where does Tecnifibre compete?

Tecnifibre is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis racket brands4th of 76.2%Shown above
Squash racket brands2nd of 636%Show ranking
Creator with pink hair and a pink jacket

Is Tecnifibre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.