Brandwave

How popular isHead in search?

In August 2026, there were an estimated 12.1K branded searches for Head worldwide which is down 18.2% over the last 11 months. Head holds 2.2% estimated Share of Search among tennis racket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yonex66.2%
  2. Babolat24.3%
  3. Dunlop6%
  4. Head2.2%
  5. Wilson1.5%
Head website (opens in a new tab)

Follow Head and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tennis racket brands compete with Head?

Head against tennis racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatDunlopHeadWilson
Oct 202566.9%24.5%4.9%2.2%1.5%
Nov 202562.3%27.9%5.6%2.5%1.7%
Dec 202570.2%21.1%5.2%2.3%1.3%
Jan 202667.1%24.6%4.9%2.2%1.2%
Feb 202667.5%24.7%4.1%2.2%1.5%
Mar 202662.5%28%5.6%2.5%1.4%
Apr 202663.1%28.3%4.6%2.5%1.4%
May 202662.8%28.1%5.6%2.1%1.4%
Jun 202663.7%28.5%4.7%1.7%1.4%
Jul 202667.3%24.7%5%1.8%1.2%
Aug 202666.2%24.3%6%2.2%1.5%
Sep 2026—————

  1. 1.Yonex

    66.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Babolat

    24.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Dunlop

    6%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Head

    2.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.5%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Head and its closest rivals

How has branded search demand for Head changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Head worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis racket brands worldwide held steady at 2.2%.

How did search popularity change for tennis racket brands worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%.

  2. In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%.

  3. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Head compete?

Head is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bag brands5th of 50.02%Show ranking
Tennis rackets4th of 62.2%Show ranking
Tennis racket brands4th of 52.2%Shown above
Ski brands5th of 54.7%Show ranking
Tennis balls3rd of 66.2%Show ranking
Ski boots3rd of 66.7%Show ranking
Squash rackets3rd of 612.2%Show ranking
Squash racket brands3rd of 512.9%Show ranking
Pickleball paddles2nd of 623.4%Show ranking

How is Head measured?

Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • head padel

Do you work for Head? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Head your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free