Brandwave

Head vs Paddletek:Which is searched more?

In August 2026, Head had more branded searches than Paddletek among pickleball paddles worldwide. Head was estimated to have 12.1K branded searches compared to Paddletek’s 2.4K, and held a 23.4% Share of Search versus Paddletek’s 4.6%. These are worldwide searches for English-language branded terms.

Share of Search among pickleball paddles worldwide in August 2026Which is more popular in search, Head or Paddletek?
Head23.4%12.1K searches
vs
Paddletek4.6%2.4K searches

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Which is more popular in search, Head or Paddletek?

Compare the pickleball paddles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Head and Paddletek among pickleball paddles worldwide, by month

Share of Search by month for Head, Paddletek. The figures are in the table below the chart.

View monthly share of search table
MonthHeadPaddletek
Oct 202531.8%6.2%
Nov 202527.2%5.3%
Dec 202528.4%5.6%
Jan 202626.3%4.3%
Feb 202631.9%4.1%
Mar 202627.7%4.5%
Apr 202626.1%3.4%
May 202622.2%4.4%
Jun 202621.7%4.2%
Jul 202621.3%4.1%
Aug 202623.4%4.6%
Sep 2026——

How has the Head and Paddletek comparison changed over the last 12 months?

  • Head was ahead of Paddletek in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide moved from 31.8% to 23.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Paddletek’s estimated Share of Search among pickleball paddles worldwide moved from 6.2% to 4.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for pickleball paddles worldwide in August 2026?

  1. In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%.

  2. In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Head’s and Paddletek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Head

1 branded search term

  • head padel

Paddletek

1 branded search term

  • paddletek paddle

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.