How popular isHead in search?
In August 2026, there were an estimated 12.1K branded searches for Head worldwide which is down 18.2% over the last 11 months. Head holds 6.2% estimated Share of Search among tennis balls worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tennis balls compete with Head?
Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Babolat | Dunlop | Head | Wilson | PENN | Slazenger |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 14.6% | 6.5% | 4.4% | 1.3% | 0.39% |
| Nov 2025 | 72.9% | 14.6% | 6.5% | 4.4% | 1.3% | 0.32% |
| Dec 2025 | 69.4% | 17% | 7.6% | 4.2% | 1.5% | 0.3% |
| Jan 2026 | 73.5% | 14.7% | 6.6% | 3.6% | 1.3% | 0.32% |
| Feb 2026 | 75% | 12.3% | 6.7% | 4.5% | 1.1% | 0.33% |
| Mar 2026 | 73.1% | 14.7% | 6.6% | 3.6% | 1.6% | 0.44% |
| Apr 2026 | 75.1% | 12.3% | 6.7% | 3.7% | 1.6% | 0.46% |
| May 2026 | 73.7% | 14.8% | 5.4% | 3.6% | 2% | 0.58% |
| Jun 2026 | 76.5% | 12.6% | 4.6% | 3.8% | 2% | 0.6% |
| Jul 2026 | 73.1% | 14.7% | 5.4% | 3.6% | 2.4% | 0.87% |
| Aug 2026 | 69.7% | 17.1% | 6.2% | 4.2% | 2.3% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 135K | 0% | -3.4 points | |
| 2, held 2nd | 17.1% | 33.1K | +22.1% | +2.4 points | |
| 3, held 3rd | 6.2% | 12.1K | +22.2% | +0.9 points | |
| 4, held 4th | 4.2% | 8.1K | +22.7% | +0.6 points | |
| 5, held 5th | 2.3% | 4.4K | 0% | -0.1 points | |
| 6, held 6th | 0.52% | 1K | -37.5% | -0.4 points |
1.
Babolat69.7%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
Dunlop17.1%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.
3.
Head6.2%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Wilson
4.2%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
5.
PENN2.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.52%
Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.
Compare search popularity between Head and its closest rivals
Every comparison with Head
25 comparisons
- Adidas vs Head
- Babolat vs Head
- Dunlop vs Head
- Head vs Nike
- Head vs Puma
- Head vs Under Armour
- Head vs Yonex
- Atomic vs Head
- Head vs JOOLA
- Head vs K2
- Head vs Rossignol
- Head vs Salomon
- Head vs Tecnifibre
- Franklin vs Head
- Head vs Selkirk
- Head vs Wilson
- Head vs Prince
- Head vs Lange
- Engage vs Head
- Head vs PENN
- Head vs Tecnica
- Head vs Paddletek
- Head vs Nordica
- Head vs Slazenger
- Eye vs Head
How has branded search demand for Head changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Head worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis balls worldwide peaked at 7.6% in December 2025 and was lowest at 4.6% in June 2026.
How did search popularity change for tennis balls worldwide in August 2026?
6 changes
In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.
In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.
In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.
In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Where does Head compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bag brands | 5th of 5 | 0.02% | Show ranking |
| Tennis rackets | 4th of 6 | 2.2% | Show ranking |
| Tennis racket brands | 4th of 5 | 2.2% | Show ranking |
| Ski brands | 5th of 5 | 4.7% | Show ranking |
| Tennis balls | 3rd of 6 | 6.2% | Shown above |
| Ski boots | 3rd of 6 | 6.7% | Show ranking |
| Squash rackets | 3rd of 6 | 12.2% | Show ranking |
| Squash racket brands | 3rd of 5 | 12.9% | Show ranking |
| Pickleball paddles | 2nd of 6 | 23.4% | Show ranking |
How is Head measured?
Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- head padel
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Is Head your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.