How popular isVölkl?
In September 2026, people searched for Völkl by name about 14,800 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.7% of all global ski brand searches, placing Völkl seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about ski brands, Völkl appeared in four of the five answers and was the third most recommended of the seven.
Völkl is the seventh most searched of 7 competitors and the third most recommended in AI answers.
K2Share of searches 77.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
RossignolShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AtomicShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
HeadShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
VölklShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Völkl was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Völkl is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rossignol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Völkl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K22 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Head1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski brands
5 answers
Asked ChatGPT
“Which ski brand should I buy?”
Asked ChatGPT
“What are the best ski brands?”
Asked ChatGPT
“What's the best ski brand for a beginner skier?”
Searched Google, AI Overview
“ski brands”
Searched Google, AI Overview
“skis for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which ski brands compete with Völkl?
Share of searches by month for K2, Rossignol, Atomic, Head, Salomon Ski, Völkl. The figures are in the table below the chart.
View monthly share of searches table
| Month | K2 | Rossignol | Atomic | Head | Salomon Ski | Blizzard | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 13.8% | 4.9% | 3.4% | 2.8% | 1.9% | 1.9% |
| Nov 2025 | 61.7% | 17.4% | 7.4% | 5.2% | 3.5% | 2.3% | 2.3% |
| Dec 2025 | 57.9% | 16.1% | 8.6% | 5.9% | 4.9% | 3.2% | 3.2% |
| Jan 2026 | 50.3% | 20.6% | 9.7% | 7.6% | 5.1% | 3.4% | 3.4% |
| Feb 2026 | 51% | 17.1% | 11.5% | 7.6% | 5.1% | 3.4% | 4.2% |
| Mar 2026 | 64.2% | 15% | 6.5% | 4.5% | 3.7% | 3% | 3% |
| Apr 2026 | 78.2% | 12.6% | 2.9% | 2.1% | 1.7% | 1.4% | 1.1% |
| May 2026 | 84.7% | 11.2% | 1.2% | 0.83% | 1% | 0.55% | 0.55% |
| Jun 2026 | 88.4% | 7.9% | 1.2% | 0.7% | 0.86% | 0.47% | 0.47% |
| Jul 2026 | 85.2% | 9.3% | 1.8% | 1% | 1.2% | 0.68% | 0.83% |
| Aug 2026 | 87.1% | 6.4% | 2.3% | 1.3% | 1.3% | 0.85% | 0.85% |
| Sep 2026 | 77.2% | 10.1% | 4.4% | 2.5% | 2.5% | 1.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.2% | 691K | -31.9% | -9.9 points | |
| 2, held 2nd | 10.1% | 90.5K | +22.3% | +3.8 points | |
| 3, held 3rd | 4.4% | 39.2K | +48.6% | +2.1 points | |
| 4, held 4th | 2.5% | 22.2K | +50% | +1.2 points | |
| 5, held 5th | 2.5% | 22.2K | +50% | +1.2 points | |
| 6, held 6th | 1.7% | 14.8K | +49.5% | +0.8 points | |
| 7, held 7th | 1.7% | 14.8K | +49.5% | +0.8 points |
1.
K277.2%
Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -9.9 points.
10.1%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
3.
Atomic4.4%
Held 3rd. 39.2K estimated branded searches, +48.6% vs prior month. Share +2.1 points.
4.
Head2.5%
Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.2 points.
2.5%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +1.2 points.
6.Blizzard
1.7%
Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.8 points.
7.
Völkl1.7%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.8 points.
Compare popularity between Völkl and its closest rivals
Every comparison with Völkl
10 comparisons
How has branded search demand for Völkl changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Völkl worldwide fell from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Völkl’s share of searches among ski brands worldwide peaked at 4.2% in February 2026 and was lowest at 0.47% in June 2026.
How did search popularity change for ski brands worldwide in September 2026?
6 changes
In September 2026, Rossignol gained share of searches among ski brands worldwide, from 6.4% to 10.1%.
In September 2026, Atomic gained share of searches among ski brands worldwide, from 2.3% to 4.4%.
In September 2026, Head gained share of searches among ski brands worldwide, from 1.3% to 2.5%.
In September 2026, Salomon Ski gained share of searches among ski brands worldwide, from 1.3% to 2.5%.
In September 2026, Blizzard gained share of searches among ski brands worldwide, from 0.85% to 1.7%.
In September 2026, Völkl gained share of searches among ski brands worldwide, from 0.85% to 1.7%.
How are Völkl’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Völkl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- volkl skis
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Where does Völkl compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Ski and snowboard brands | 10th of 10 | 1.4% | Show ranking |
| Ski brands | 7th of 7 | 1.7% | Shown above |
Is Völkl your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.