Brandwave

Salomon Ski vs Völkl:Which is searched more?

In September 2026, Salomon Ski had more branded searches than Völkl among ski and snowboard brands worldwide. Salomon Ski was estimated to have 22.2K branded searches compared to Völkl’s 14.8K, and held a 0.89% Share of Search versus Völkl’s 0.6%. These are worldwide searches for English-language branded terms.

Share of Search among ski and snowboard brands worldwide in September 2026Which is more popular in search, Salomon Ski or Völkl?
Salomon Ski0.89%22.2K searches
vs
Völkl0.6%14.8K searches

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Which is more popular in search, Salomon Ski or Völkl?

Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Salomon Ski and Völkl among ski and snowboard brands worldwide, by month

Share of Search by month for Salomon Ski, Völkl. The figures are in the table below the chart.

View monthly share of search table
MonthAtomicK2BurtonRossignolSalomon SkiLib TechVölkl
Oct 202544.4%29.9%17.3%5.8%1.2%0.63%0.78%
Nov 202535.1%28.1%25.3%7.9%1.6%0.87%1.1%
Dec 202532.6%26%29.8%7.2%2.2%0.8%1.5%
Jan 202635.2%23.3%27.2%9.6%2.4%0.86%1.6%
Feb 202636.1%23.3%27.4%7.8%2.4%1.1%1.9%
Mar 202642.2%28.1%19.4%6.6%1.6%0.72%1.3%
Apr 202647.5%31.9%13.9%5.1%0.69%0.46%0.46%
May 202645.5%37.5%11%5%0.45%0.37%0.24%
Jun 202641.6%41.4%12.2%3.7%0.4%0.4%0.22%
Jul 202644.7%36.5%13.5%4%0.53%0.43%0.35%
Aug 202640.5%40.2%14.9%2.9%0.59%0.48%0.39%
Sep 202650.5%27.8%16%3.6%0.89%0.6%0.6%

How has the Salomon Ski and Völkl comparison changed over the last 12 months?

  • Salomon Ski was ahead of Völkl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Salomon Ski’s estimated Share of Search among ski and snowboard brands worldwide moved from 1.2% to 0.89%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide moved from 0.78% to 0.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

  1. Estimated monthly branded searches for Völkl worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Salomon Ski worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

Other head-to-heads among ski and snowboard brands

How each brand is measured

Brandwave collects information about searches that people make online using Salomon Ski’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salomon Ski

1 branded search term

  • salomon ski

Völkl

1 branded search term

  • volkl skis

How the Brand Demand Index is measured

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