Brandwave

How popular isRossignol in search?

In August 2026, there were an estimated 74K branded searches for Rossignol worldwide which is down 55.2% over the last 11 months. Rossignol holds 28.4% estimated Share of Search among ski brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon52.7%
  2. Rossignol28.4%
  3. Atomic8.5%
  4. K25.7%
  5. Head4.7%
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Which ski brands compete with Rossignol?

Rossignol against ski brands worldwide, by month

Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonRossignolAtomicK2Head
Oct 202526.3%46.4%13.9%9.3%4.2%
Nov 202518.9%49.8%18.3%10%3%
Dec 202517.8%46.9%21%11.5%2.8%
Jan 202616.2%52.1%19.1%10.5%2.1%
Feb 202616.1%45.2%24.8%11.1%2.7%
Mar 202628.1%43.4%15.9%8.7%3.9%
Apr 202639%42.2%8.5%4.6%5.7%
May 202645.6%42.7%3.8%3.1%4.7%
Jun 202656.5%32%4.3%2.9%4.3%
Jul 202655.6%31.5%5.2%3.5%4.2%
Aug 202652.7%28.4%8.5%5.7%4.7%
Sep 2026—————

  1. 1.Salomon

    52.7%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.

  2. 2.Rossignol

    28.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Atomic

    8.5%

    Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.

  4. 4.K2

    5.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.

  5. 5.Head

    4.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Rossignol and its closest rivals

How has branded search demand for Rossignol changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rossignol worldwide fell from 165K to 74K.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide decreased from 46.4% to 28.4%.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide peaked at 52.1% in January 2026 and was lowest at 28.4% in August 2026.
  • Across the 11 months ending August 2026, Rossignol fell from 1st to 2nd among ski brands worldwide.

How did search popularity change for ski brands worldwide in August 2026?

  1. In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.

  2. In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.

  3. In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.

  5. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Rossignol measured?

Brandwave collects information about searches that people make online using Rossignol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rossignol

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How the Brand Demand Index is measured

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