Brandwave

Lib Tech vs Rossignol:Which is searched more?

In September 2026, Rossignol had more branded searches than Lib Tech among ski and snowboard brands worldwide. Rossignol was estimated to have 90.5K branded searches compared to Lib Tech’s 14.8K, and held a 9.1% Share of Search versus Lib Tech’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among ski and snowboard brands worldwide in September 2026Which is more popular in search, Lib Tech or Rossignol?
Lib Tech1.5%14.8K searches
vs
Rossignol9.1%90.5K searches

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Which is more popular in search, Lib Tech or Rossignol?

Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lib Tech and Rossignol among ski and snowboard brands worldwide, by month

Share of Search by month for Rossignol, Lib Tech. The figures are in the table below the chart.

View monthly share of search table
MonthK2BurtonRossignolAtomicSalomon SkiLib TechVölkl
Oct 202565.2%11.5%12.6%5.1%2.5%1.4%1.7%
Nov 202553.3%17.8%15%7.2%3%1.7%2%
Dec 202546%25.5%12.8%7.8%3.9%1.4%2.6%
Jan 202641.7%23%17.1%9.6%4.2%1.5%2.8%
Feb 202643%21.4%14.4%11.3%4.3%1.9%3.5%
Mar 202659.2%12.5%13.8%6.9%3.4%1.5%2.8%
Apr 202674.4%6.8%11.9%3.1%1.6%1.1%1.1%
May 202680.5%5.2%10.7%1.3%0.96%0.78%0.52%
Jun 202683.7%5.5%7.5%1.3%0.82%0.82%0.44%
Jul 202679.3%7.3%8.6%1.9%1.2%0.94%0.77%
Aug 202681.5%7.2%5.9%2.4%1.2%0.97%0.79%
Sep 202669.8%11.3%9.1%4.5%2.2%1.5%1.5%

How has the Lib Tech and Rossignol comparison changed over the last 12 months?

  • Rossignol was ahead of Lib Tech in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lib Tech’s estimated Share of Search among ski and snowboard brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide moved from 12.6% to 9.1%, and its estimated monthly branded searches moved from 165K to 90.5K.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

  1. In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.

  2. In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%.

Other head-to-heads among ski and snowboard brands

How each brand is measured

Brandwave collects information about searches that people make online using Lib Tech’s and Rossignol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lib Tech

1 branded search term

  • lib tech

Rossignol

1 branded search term

  • rossignol

How the Brand Demand Index is measured

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