Brandwave

Salomon Ski vs Völkl:Which is more popular?

In September 2026, Salomon Ski had more branded searches than Völkl among ski brands worldwide. Salomon Ski had about 22,200 branded searches, while Völkl had 14,800. Salomon Ski made up 2.5% of all ski brand searches we track, and Völkl accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ski brands, Salomon Ski and Völkl each appeared in four of the five answers. Salomon Ski was mentioned before Völkl in three out of five answers.

Among ski brands worldwide in September 2026

Who do people search for more?

Salomon Ski, about 50% more searches than Völkl

Salomon Ski 22.2K searchesVölkl 14.8K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Salomon Ski in 4 of 5Völkl in 4 of 5

Who does AI recommend more?

Salomon Ski, named ahead of Völkl in 3 of 5 answers

Salomon Ski first in 3Völkl first in 2

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Top ski brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salomon Ski was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Völkl was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Salomon Ski was listed before Völkl in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rossignol1st
  2. Atomic2nd
  3. Völkl3rd
  4. Blizzard4th
  5. Salomon Ski5th
  6. K26th
  7. Head6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K22 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Head1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Salomon Ski or Völkl more popular in search?

This chart shows how often people search Google for Salomon Ski and Völkl by name. Each line represents a brand's share of searches for all seven ski brands we track, month by month, from English-language searches worldwide.

Salomon Ski and Völkl among ski brands worldwide, by month

Share of searches by month for Salomon Ski, Völkl. The figures are in the table below the chart.

View monthly share of searches table
MonthK2RossignolAtomicHeadSalomon SkiBlizzardVölkl
Oct 202571.5%13.8%4.9%3.4%2.8%1.9%1.9%
Nov 202561.7%17.4%7.4%5.2%3.5%2.3%2.3%
Dec 202557.9%16.1%8.6%5.9%4.9%3.2%3.2%
Jan 202650.3%20.6%9.7%7.6%5.1%3.4%3.4%
Feb 202651%17.1%11.5%7.6%5.1%3.4%4.2%
Mar 202664.2%15%6.5%4.5%3.7%3%3%
Apr 202678.2%12.6%2.9%2.1%1.7%1.4%1.1%
May 202684.7%11.2%1.2%0.83%1%0.55%0.55%
Jun 202688.4%7.9%1.2%0.7%0.86%0.47%0.47%
Jul 202685.2%9.3%1.8%1%1.2%0.68%0.83%
Aug 202687.1%6.4%2.3%1.3%1.3%0.85%0.85%
Sep 202677.2%10.1%4.4%2.5%2.5%1.7%1.7%

How has the Salomon Ski and Völkl comparison changed over the last 12 months?

3 findings
  • Salomon Ski was ahead of Völkl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Salomon Ski’s share of searches among ski brands worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Völkl’s share of searches among ski brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for ski brands worldwide in September 2026?

2 changes
  1. In September 2026, Salomon Ski gained share of searches among ski brands worldwide, from 1.3% to 2.5%.

  2. In September 2026, Völkl gained share of searches among ski brands worldwide, from 0.85% to 1.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salomon Ski’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salomon Ski

1 branded search term

  • salomon ski

Völkl

1 branded search term

  • volkl skis

How the Brand Demand Index is measured

Other head-to-heads among ski brands

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