K2 vs Rossignol:Which is more popular?
In September 2026, K2 had more branded searches than Rossignol among ski brands worldwide. K2 had about 691,000 branded searches, while Rossignol had 90,500. K2 made up 77.2% of all ski brand searches we track, and Rossignol accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about ski brands, Rossignol appeared in all five answers and K2 in two. Rossignol was mentioned before K2 in every answer.
Who do people search for more?
K2, about 8 searches for every 1 for Rossignol
Who does AI mention more?
Rossignol, mentioned in every answer we collected
Who does AI recommend more?
Rossignol, named ahead of K2 in every answer
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Top ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rossignol appeared in all five answers. K2 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rossignol was listed before K2 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rossignol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Völkl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K22 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Head1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski brands
5 answers
Asked ChatGPT
“Which ski brand should I buy?”
Asked ChatGPT
“What are the best ski brands?”
Asked ChatGPT
“What's the best ski brand for a beginner skier?”
Searched Google, AI Overview
“ski brands”
Searched Google, AI Overview
“skis for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is K2 or Rossignol more popular in search?
This chart shows how often people search Google for K2 and Rossignol by name. Each line represents a brand's share of searches for all seven ski brands we track, month by month, from English-language searches worldwide.
Share of searches by month for K2, Rossignol. The figures are in the table below the chart.
View monthly share of searches table
| Month | K2 | Rossignol | Atomic | Head | Salomon Ski | Blizzard | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 13.8% | 4.9% | 3.4% | 2.8% | 1.9% | 1.9% |
| Nov 2025 | 61.7% | 17.4% | 7.4% | 5.2% | 3.5% | 2.3% | 2.3% |
| Dec 2025 | 57.9% | 16.1% | 8.6% | 5.9% | 4.9% | 3.2% | 3.2% |
| Jan 2026 | 50.3% | 20.6% | 9.7% | 7.6% | 5.1% | 3.4% | 3.4% |
| Feb 2026 | 51% | 17.1% | 11.5% | 7.6% | 5.1% | 3.4% | 4.2% |
| Mar 2026 | 64.2% | 15% | 6.5% | 4.5% | 3.7% | 3% | 3% |
| Apr 2026 | 78.2% | 12.6% | 2.9% | 2.1% | 1.7% | 1.4% | 1.1% |
| May 2026 | 84.7% | 11.2% | 1.2% | 0.83% | 1% | 0.55% | 0.55% |
| Jun 2026 | 88.4% | 7.9% | 1.2% | 0.7% | 0.86% | 0.47% | 0.47% |
| Jul 2026 | 85.2% | 9.3% | 1.8% | 1% | 1.2% | 0.68% | 0.83% |
| Aug 2026 | 87.1% | 6.4% | 2.3% | 1.3% | 1.3% | 0.85% | 0.85% |
| Sep 2026 | 77.2% | 10.1% | 4.4% | 2.5% | 2.5% | 1.7% | 1.7% |
How has the K2 and Rossignol comparison changed over the last 12 months?
3 findings
- K2 was ahead of Rossignol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s share of searches among ski brands worldwide moved from 71.5% to 77.2%, and its estimated monthly branded searches moved from 856K to 691K.
- Across the 12 months ending September 2026, Rossignol’s share of searches among ski brands worldwide moved from 13.8% to 10.1%, and its estimated monthly branded searches moved from 165K to 90.5K.
How did search popularity change for ski brands worldwide in September 2026?
2 changes
In September 2026, Rossignol gained share of searches among ski brands worldwide, from 6.4% to 10.1%.
In September 2026, K2 lost share of searches among ski brands worldwide, from 87.1% to 77.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using K2’s and Rossignol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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