Head vs K2:Which is more popular?
In September 2026, K2 had more branded searches than Head among ski brands worldwide. K2 had about 691,000 branded searches, while Head had 22,200. K2 made up 77.2% of all ski brand searches we track, and Head accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about ski brands, K2 appeared in two of the five answers and Head in one. K2 was mentioned before Head in two out of three answers that named either.
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Top ski brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, K2 was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Head was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. K2 was listed before Head in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rossignol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Völkl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K22 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Head1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski brands
5 answers
Asked ChatGPT
“Which ski brand should I buy?”
Asked ChatGPT
“What are the best ski brands?”
Asked ChatGPT
“What's the best ski brand for a beginner skier?”
Searched Google, AI Overview
“ski brands”
Searched Google, AI Overview
“skis for beginners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Head or K2 more popular in search?
This chart shows how often people search Google for Head and K2 by name. Each line represents a brand's share of searches for all seven ski brands we track, month by month, from English-language searches worldwide.
Share of searches by month for K2, Head. The figures are in the table below the chart.
View monthly share of searches table
| Month | K2 | Rossignol | Atomic | Head | Salomon Ski | Blizzard | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 13.8% | 4.9% | 3.4% | 2.8% | 1.9% | 1.9% |
| Nov 2025 | 61.7% | 17.4% | 7.4% | 5.2% | 3.5% | 2.3% | 2.3% |
| Dec 2025 | 57.9% | 16.1% | 8.6% | 5.9% | 4.9% | 3.2% | 3.2% |
| Jan 2026 | 50.3% | 20.6% | 9.7% | 7.6% | 5.1% | 3.4% | 3.4% |
| Feb 2026 | 51% | 17.1% | 11.5% | 7.6% | 5.1% | 3.4% | 4.2% |
| Mar 2026 | 64.2% | 15% | 6.5% | 4.5% | 3.7% | 3% | 3% |
| Apr 2026 | 78.2% | 12.6% | 2.9% | 2.1% | 1.7% | 1.4% | 1.1% |
| May 2026 | 84.7% | 11.2% | 1.2% | 0.83% | 1% | 0.55% | 0.55% |
| Jun 2026 | 88.4% | 7.9% | 1.2% | 0.7% | 0.86% | 0.47% | 0.47% |
| Jul 2026 | 85.2% | 9.3% | 1.8% | 1% | 1.2% | 0.68% | 0.83% |
| Aug 2026 | 87.1% | 6.4% | 2.3% | 1.3% | 1.3% | 0.85% | 0.85% |
| Sep 2026 | 77.2% | 10.1% | 4.4% | 2.5% | 2.5% | 1.7% | 1.7% |
How has the Head and K2 comparison changed over the last 12 months?
3 findings
- K2 was ahead of Head in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Head’s share of searches among ski brands worldwide moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, K2’s share of searches among ski brands worldwide moved from 71.5% to 77.2%, and its estimated monthly branded searches moved from 856K to 691K.
How did search popularity change for ski brands worldwide in September 2026?
2 changes
In September 2026, Head gained share of searches among ski brands worldwide, from 1.3% to 2.5%.
In September 2026, K2 lost share of searches among ski brands worldwide, from 87.1% to 77.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Head’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski brands
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