Brandwave

How popular isDunlop in search?

In August 2026, there were an estimated 33.1K branded searches for Dunlop worldwide which held steady over the last 11 months. Dunlop holds 5.9% estimated Share of Search among tennis rackets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yonex65.5%
  2. Babolat24%
  3. Dunlop5.9%
  4. Head2.2%
  5. Wilson1.4%
  6. Prince0.96%
Dunlop website (opens in a new tab)

Follow Dunlop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tennis rackets compete with Dunlop?

Dunlop against tennis rackets worldwide, by month

Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatDunlopHeadWilsonPrince
Oct 202566.4%24.3%4.9%2.2%1.5%0.8%
Nov 202561.7%27.7%5.6%2.5%1.7%0.91%
Dec 202569.7%20.9%5.1%2.3%1.3%0.68%
Jan 202666.4%24.4%4.9%2.2%1.2%0.97%
Feb 202667%24.6%4%2.2%1.5%0.66%
Mar 202661.8%27.7%5.6%2.5%1.4%1.1%
Apr 202662.5%28%4.6%2.5%1.4%0.92%
May 202662.1%27.8%5.6%2%1.4%1.1%
Jun 202662.8%28.1%4.6%1.7%1.4%1.4%
Jul 202666.3%24.3%4.9%1.8%1.2%1.5%
Aug 202665.5%24%5.9%2.2%1.4%0.96%
Sep 2026——————

  1. 1.Yonex

    65.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Babolat

    24%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Dunlop

    5.9%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Head

    2.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.4%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Prince

    0.96%

    Moved from 5th to 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare search popularity between Dunlop and its closest rivals

How has branded search demand for Dunlop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunlop worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis rackets worldwide increased from 4.9% to 5.9%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis rackets worldwide peaked at 5.9% in August 2026 and was lowest at 4% in February 2026.

How did search popularity change for tennis rackets worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%.

  2. In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%.

  3. In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide.

  4. In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide.

  5. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Dunlop compete?

Dunlop is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tyre brands8th of 81.2%Show ranking
Guitar pick brands4th of 63.2%Show ranking
Guitar slide brands3rd of 65.3%Show ranking
Tennis rackets3rd of 65.9%Shown above
Tennis racket brands3rd of 56%Show ranking
Capo brands2nd of 615.9%Show ranking
Tennis balls2nd of 617.1%Show ranking
Squash rackets2nd of 633.3%Show ranking
Squash racket brands2nd of 535.3%Show ranking

How is Dunlop measured?

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dunlop tyre

Do you work for Dunlop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Dunlop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free