How popular isYonex in search?
In August 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 11 months. Yonex holds 65.5% estimated Share of Search among tennis rackets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tennis rackets compete with Yonex?
Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Dunlop | Head | Wilson | Prince |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 24.3% | 4.9% | 2.2% | 1.5% | 0.8% |
| Nov 2025 | 61.7% | 27.7% | 5.6% | 2.5% | 1.7% | 0.91% |
| Dec 2025 | 69.7% | 20.9% | 5.1% | 2.3% | 1.3% | 0.68% |
| Jan 2026 | 66.4% | 24.4% | 4.9% | 2.2% | 1.2% | 0.97% |
| Feb 2026 | 67% | 24.6% | 4% | 2.2% | 1.5% | 0.66% |
| Mar 2026 | 61.8% | 27.7% | 5.6% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 62.5% | 28% | 4.6% | 2.5% | 1.4% | 0.92% |
| May 2026 | 62.1% | 27.8% | 5.6% | 2% | 1.4% | 1.1% |
| Jun 2026 | 62.8% | 28.1% | 4.6% | 1.7% | 1.4% | 1.4% |
| Jul 2026 | 66.3% | 24.3% | 4.9% | 1.8% | 1.2% | 1.5% |
| Aug 2026 | 65.5% | 24% | 5.9% | 2.2% | 1.4% | 0.96% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 368K | 0% | -0.8 points | |
| 2, held 2nd | 24% | 135K | 0% | -0.3 points | |
| 3, held 3rd | 5.9% | 33.1K | +22.1% | +1 points | |
| 4, held 4th | 2.2% | 12.1K | +22.2% | +0.4 points | |
| 5, moved from 6th to 5th | 1.4% | 8.1K | +22.7% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.96% | 5.4K | -33.3% | -0.5 pointsmoved from 5th to 6th |
1.
Yonex65.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
Babolat24%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Dunlop5.9%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.
4.
Head2.2%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
Wilson
1.4%
Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
6.
Prince0.96%
Moved from 5th to 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.
Compare search popularity between Yonex and its closest rivals
How has branded search demand for Yonex changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide decreased from 66.4% to 65.5%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide peaked at 69.7% in December 2025 and was lowest at 61.7% in November 2025.
How did search popularity change for tennis rackets worldwide in August 2026?
6 changes
In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%.
In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%.
In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide.
In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does Yonex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Badminton shuttles | 2nd of 6 | 33.7% | Show ranking |
| Badminton rackets | 2nd of 6 | 33.8% | Show ranking |
| Badminton brands | 2nd of 5 | 33.9% | Show ranking |
| Tennis rackets | 1st of 6 | 65.5% | Shown above |
| Tennis racket brands | 1st of 5 | 66.2% | Show ranking |
How is Yonex measured?
Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yonex
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Is Yonex your brand?
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