Brandwave

Squash rackets:Which brands are most popular in search?

In August 2026, Tecnifibre was the most searched among squash rackets worldwide, with an estimated 40.5K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre40.8%
  2. Dunlop33.3%
  3. Head12.2%
  4. Wilson8.2%
  5. Prince5.4%
  6. Eye0.14%

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Share of SearchLeaderboard

Compare the squash rackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among squash rackets worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson, Prince. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrinceEye
Oct 202539%31.8%14.2%9.5%5.2%0.25%
Nov 202539%31.9%14.2%9.5%5.2%0.2%
Dec 202535.3%35.3%15.8%8.6%4.7%0.18%
Jan 202634.5%34.5%15.4%8.4%6.9%0.22%
Feb 202637%30.3%16.5%11.1%4.9%0.23%
Mar 202639.2%32%14.3%7.8%6.4%0.2%
Apr 202642.2%28.2%15.4%8.4%5.6%0.18%
May 202640.3%32.9%12%8.1%6.6%0.17%
Jun 202638.3%31.4%11.5%9.4%9.4%0.16%
Jul 202639%31.9%11.7%7.8%9.5%0.2%
Aug 202640.8%33.3%12.2%8.2%5.4%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Tecnifibre

    40.8%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Dunlop

    33.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  3. 3.Head

    12.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Wilson

    8.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Prince

    5.4%

    Moved from 4th to 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -4.1 points.

  6. 6.Eye

    0.14%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among squash rackets worldwide?

In August 2026, Tecnifibre was the most searched among squash rackets worldwide, with an estimated 40.5K branded searches and 40.8% estimated Share of Search within this set. Dunlop is in 2nd place, 7.4 percentage points behind at 33.3% Share of Search.

Global squash rackets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tecnifibre39% → 40.8%42.2%Apr 202634.5%Jan 20261st
Dunlop31.8% → 33.3%35.3%Dec 202528.2%Apr 20262nd
Head14.2% → 12.2%16.5%Feb 202611.5%Jun 20263rd
Wilson9.5% → 8.2%11.1%Feb 20267.8%Jul 20264th
Prince5.2% → 5.4%9.5%Jul 20264.7%Dec 20255th
Eye0.25% → 0.14%0.25%Oct 20250.14%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash rackets worldwide increased from 39% to 40.8%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash rackets worldwide increased from 31.8% to 33.3%.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide decreased from 14.2% to 12.2%.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide decreased from 9.5% to 8.2%.
  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash rackets worldwide peaked at 42.2% in April 2026 and was lowest at 34.5% in January 2026.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash rackets worldwide peaked at 35.3% in December 2025 and was lowest at 28.2% in April 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide peaked at 16.5% in February 2026 and was lowest at 11.5% in June 2026.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide peaked at 11.1% in February 2026 and was lowest at 7.8% in July 2026.
  • Across the 11 months ending August 2026, Prince’s estimated Share of Search among squash rackets worldwide peaked at 9.5% in July 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, Prince and Eye held steady: their estimated Share of Search among squash rackets worldwide each moved less than 0.5 percentage points.

How did search popularity change for squash rackets worldwide in August 2026?

  1. In August 2026, Tecnifibre gained estimated Share of Search among squash rackets worldwide, from 39% to 40.8%.

  2. In August 2026, Dunlop gained estimated Share of Search among squash rackets worldwide, from 31.9% to 33.3%.

  3. In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%.

  4. In August 2026, Prince lost estimated Share of Search among squash rackets worldwide, from 9.5% to 5.4%.

  5. In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide.

  6. Estimated monthly branded searches for Eye worldwide fell 46.2% over 11 measured months, from 260 to 140 in August 2026.

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