Brandwave

How popular isWilson in search?

In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 8.2% estimated Share of Search among squash rackets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre40.8%
  2. Dunlop33.3%
  3. Head12.2%
  4. Wilson8.2%
  5. Prince5.4%
  6. Eye0.14%
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Which squash rackets compete with Wilson?

Wilson against squash rackets worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson, Prince. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrinceEye
Oct 202539%31.8%14.2%9.5%5.2%0.25%
Nov 202539%31.9%14.2%9.5%5.2%0.2%
Dec 202535.3%35.3%15.8%8.6%4.7%0.18%
Jan 202634.5%34.5%15.4%8.4%6.9%0.22%
Feb 202637%30.3%16.5%11.1%4.9%0.23%
Mar 202639.2%32%14.3%7.8%6.4%0.2%
Apr 202642.2%28.2%15.4%8.4%5.6%0.18%
May 202640.3%32.9%12%8.1%6.6%0.17%
Jun 202638.3%31.4%11.5%9.4%9.4%0.16%
Jul 202639%31.9%11.7%7.8%9.5%0.2%
Aug 202640.8%33.3%12.2%8.2%5.4%0.14%
Sep 2026——————

  1. 1.Tecnifibre

    40.8%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Dunlop

    33.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  3. 3.Head

    12.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Wilson

    8.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Prince

    5.4%

    Moved from 4th to 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -4.1 points.

  6. 6.Eye

    0.14%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.1 points.

Compare search popularity between Wilson and its closest rivals

How has branded search demand for Wilson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide decreased from 9.5% to 8.2%.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide peaked at 11.1% in February 2026 and was lowest at 7.8% in July 2026.

How did search popularity change for squash rackets worldwide in August 2026?

  1. In August 2026, Tecnifibre gained estimated Share of Search among squash rackets worldwide, from 39% to 40.8%.

  2. In August 2026, Dunlop gained estimated Share of Search among squash rackets worldwide, from 31.9% to 33.3%.

  3. In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%.

  4. In August 2026, Prince lost estimated Share of Search among squash rackets worldwide, from 9.5% to 5.4%.

  5. In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide.

  6. Estimated monthly branded searches for Eye worldwide fell 46.2% over 11 measured months, from 260 to 140 in August 2026.

Where does Wilson compete?

Wilson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands5th of 50.04%Show ranking
Golf balls6th of 60.6%Show ranking
Volleyballs5th of 61.1%Show ranking
Tennis rackets5th of 61.4%Show ranking
Tennis racket brands5th of 51.5%Show ranking
Tennis balls4th of 64.2%Show ranking
Squash rackets4th of 68.2%Shown above
Squash racket brands4th of 58.6%Show ranking

How is Wilson measured?

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilson padel

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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