Brandwave

Dunlop vs PENN:Which is searched more?

In August 2026, Dunlop had more branded searches than PENN among tennis balls worldwide. Dunlop was estimated to have 33.1K branded searches compared to PENN’s 4.4K, and held a 17.1% Share of Search versus PENN’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among tennis balls worldwide in August 2026Which is more popular in search, Dunlop or PENN?
Dunlop17.1%33.1K searches
vs
PENN2.3%4.4K searches

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Which is more popular in search, Dunlop or PENN?

Compare the tennis balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dunlop and PENN among tennis balls worldwide, by month

Share of Search by month for Dunlop, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthDunlopPENN
Oct 202514.6%1.3%
Nov 202514.6%1.3%
Dec 202517%1.5%
Jan 202614.7%1.3%
Feb 202612.3%1.1%
Mar 202614.7%1.6%
Apr 202612.3%1.6%
May 202614.8%2%
Jun 202612.6%2%
Jul 202614.7%2.4%
Aug 202617.1%2.3%
Sep 2026——

How has the Dunlop and PENN comparison changed over the last 12 months?

  • Dunlop was ahead of PENN in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis balls worldwide moved from 14.6% to 17.1%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among tennis balls worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

How did search popularity change for tennis balls worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.

  2. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dunlop’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunlop

1 branded search term

  • dunlop tyre

PENN

1 branded search term

  • penn rod

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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