Brandwave

How popular isPENN in search?

In August 2026, there were an estimated 4.4K branded searches for PENN worldwide which is up 51.7% over the last 11 months. PENN holds 2.3% estimated Share of Search among tennis balls worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Babolat69.7%
  2. Dunlop17.1%
  3. Head6.2%
  4. Wilson4.2%
  5. PENN2.3%
  6. Slazenger0.52%
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Which tennis balls compete with PENN?

PENN against tennis balls worldwide, by month

Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthBabolatDunlopHeadWilsonPENNSlazenger
Oct 202572.8%14.6%6.5%4.4%1.3%0.39%
Nov 202572.9%14.6%6.5%4.4%1.3%0.32%
Dec 202569.4%17%7.6%4.2%1.5%0.3%
Jan 202673.5%14.7%6.6%3.6%1.3%0.32%
Feb 202675%12.3%6.7%4.5%1.1%0.33%
Mar 202673.1%14.7%6.6%3.6%1.6%0.44%
Apr 202675.1%12.3%6.7%3.7%1.6%0.46%
May 202673.7%14.8%5.4%3.6%2%0.58%
Jun 202676.5%12.6%4.6%3.8%2%0.6%
Jul 202673.1%14.7%5.4%3.6%2.4%0.87%
Aug 202669.7%17.1%6.2%4.2%2.3%0.52%
Sep 2026——————

  1. 1.Babolat

    69.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Dunlop

    17.1%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  3. 3.Head

    6.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Wilson

    4.2%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.PENN

    2.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slazenger

    0.52%

    Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.

Compare search popularity between PENN and its closest rivals

How has branded search demand for PENN changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PENN worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among tennis balls worldwide increased from 1.3% to 2.3%.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among tennis balls worldwide peaked at 2.4% in July 2026 and was lowest at 1.1% in February 2026.

How did search popularity change for tennis balls worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.

  2. In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.

  3. In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.

  4. In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.

  5. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Where does PENN compete?

PENN is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing reel brands6th of 60.68%Show ranking
Fishing rod brands5th of 51.3%Show ranking
Tennis balls5th of 62.3%Shown above

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • penn rod

Do you work for PENN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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