Titleist vs Wilson:Which is more popular by branded search?
In August 2026, Titleist had more branded searches than Wilson among golf balls worldwide. Titleist was estimated to have 301K branded searches compared to Wilson’s 8.1K, and held a 22.3% Share of Search versus Wilson’s 0.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Titleist or Wilson?
Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Titleist, Wilson. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Callaway | Titleist | TaylorMade | Srixon | Wilson |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 13.5% | 20.1% | 16.5% | 4.1% | 0.81% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 18.9% | 3.8% | 0.76% |
| Dec 2025 | 40.2% | 14.7% | 22% | 18% | 4.4% | 0.72% |
| Jan 2026 | 42.3% | 15.5% | 18.9% | 18.9% | 3.8% | 0.62% |
| Feb 2026 | 44.6% | 13.4% | 20% | 16.3% | 4.9% | 0.8% |
| Mar 2026 | 38.4% | 14% | 25.7% | 17.2% | 4.2% | 0.57% |
| Apr 2026 | 27.3% | 27.3% | 22.3% | 18.2% | 4.5% | 0.49% |
| May 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.56% |
| Jun 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.68% |
| Jul 2026 | 35.6% | 15.9% | 23.8% | 19.4% | 4.8% | 0.52% |
| Aug 2026 | 27.2% | 27.2% | 22.3% | 18.2% | 4.5% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Titleist and Wilson comparison changed over the last 12 months?
3 findings
- Titleist was ahead of Wilson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide moved from 20.1% to 22.3%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among golf balls worldwide moved from 0.81% to 0.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for golf balls worldwide in August 2026?
3 changes
In August 2026, Callaway overtook Titleist to rank 2nd among golf balls worldwide, at 27.2%.
In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Titleist’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.