Brandwave

How popular isPrince in search?

In September 2026, people searched for Prince by name about 5,400 times worldwide, about the same as the previous year. These searches made up 4.8% of all global squash racket brand searches, placing Prince fourth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Head50.2%
  2. Tecnifibre36%
  3. Wilson7.2%
  4. Prince4.8%
  5. Dunlop1.7%
  6. Eye0.12%
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Which squash racket brands compete with Prince?

Prince against squash racket brands worldwide, by month

Share of searches by month for Head, Tecnifibre, Wilson, Prince. The figures are in the table below the chart.

View monthly share of searches table
MonthHeadTecnifibreWilsonPrinceDunlopEye
Oct 202546.8%37.2%9.1%5%1.7%0.24%
Nov 202548.5%35.7%8.7%4.8%2.1%0.19%
Dec 202550%34.7%8.5%4.6%2%0.18%
Jan 202652.2%31.4%7.7%6.3%2.3%0.2%
Feb 202650.7%32.9%9.8%4.4%1.9%0.21%
Mar 202650.4%34.5%6.9%5.6%2.5%0.18%
Apr 202652.9%33.4%6.7%4.5%2.4%0.14%
May 202651.7%34.1%6.8%5.6%1.6%0.14%
Jun 202653.6%29.9%7.3%7.3%1.7%0.13%
Jul 202656.4%29.1%5.8%7.1%1.4%0.15%
Aug 202650.2%36%7.2%4.8%1.7%0.12%
Sep 202650.2%36%7.2%4.8%1.7%0.12%

  1. 1.Head

    50.2%

    Held 1st. 56.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tecnifibre

    36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Wilson

    7.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Prince

    4.8%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dunlop

    1.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Eye

    0.12%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Prince and its closest rivals

Every comparison with Prince

7 comparisons

How has branded search demand for Prince changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Prince worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Prince’s share of searches among squash racket brands worldwide peaked at 7.3% in June 2026 and was lowest at 4.4% in February 2026.

How did search popularity change for squash racket brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  2. Estimated monthly branded searches for Eye worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

  3. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Prince’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Prince’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prince tennis

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How the Brand Demand Index is measured

Where does Prince compete?

Prince is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis racket brands7th of 70.83%Show ranking
Squash racket brands4th of 64.8%Shown above
Creator with pink hair and a pink jacket

Is Prince your brand?

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