Prince vs Wilson:Which is more popular?
In September 2026, Wilson had more branded searches than Prince among squash racket brands worldwide. Wilson had about 8,100 branded searches, while Prince had 5,400. Wilson made up 7.2% of all squash racket brand searches we track, and Prince accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about squash racket brands, neither Prince nor Wilson appeared in any of the five answers.
Who do people search for more?
Wilson, about 50% more searches than Prince
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top squash racket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Prince nor Wilson showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tecnifibre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wilson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prince0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about squash racket brands
5 answers
Asked ChatGPT
“Which squash racket brand should I buy?”
Asked ChatGPT
“What are the best squash racket brands?”
Asked ChatGPT
“What's the best squash racket brand for intermediate players?”
Searched Google, AI Overview
“squash racket”
Searched Google, AI Overview
“beginner squash racket”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Prince or Wilson more popular in search?
This chart shows how often people search Google for Prince and Wilson by name. Each line represents a brand's share of searches for all six squash racket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wilson, Prince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Head | Tecnifibre | Wilson | Prince | Dunlop | Eye |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 37.2% | 9.1% | 5% | 1.7% | 0.24% |
| Nov 2025 | 48.5% | 35.7% | 8.7% | 4.8% | 2.1% | 0.19% |
| Dec 2025 | 50% | 34.7% | 8.5% | 4.6% | 2% | 0.18% |
| Jan 2026 | 52.2% | 31.4% | 7.7% | 6.3% | 2.3% | 0.2% |
| Feb 2026 | 50.7% | 32.9% | 9.8% | 4.4% | 1.9% | 0.21% |
| Mar 2026 | 50.4% | 34.5% | 6.9% | 5.6% | 2.5% | 0.18% |
| Apr 2026 | 52.9% | 33.4% | 6.7% | 4.5% | 2.4% | 0.14% |
| May 2026 | 51.7% | 34.1% | 6.8% | 5.6% | 1.6% | 0.14% |
| Jun 2026 | 53.6% | 29.9% | 7.3% | 7.3% | 1.7% | 0.13% |
| Jul 2026 | 56.4% | 29.1% | 5.8% | 7.1% | 1.4% | 0.15% |
| Aug 2026 | 50.2% | 36% | 7.2% | 4.8% | 1.7% | 0.12% |
| Sep 2026 | 50.2% | 36% | 7.2% | 4.8% | 1.7% | 0.12% |
How has the Prince and Wilson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Prince took it in July 2026, Wilson took it in August 2026.
- Across the 12 months ending September 2026, Prince’s share of searches among squash racket brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Wilson’s share of searches among squash racket brands worldwide moved from 9.1% to 7.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for squash racket brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prince’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among squash racket brands
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