Brandwave

Prince vs Tecnifibre:Which is more popular?

In September 2026, Tecnifibre had more branded searches than Prince among squash racket brands worldwide. Tecnifibre had about 40,500 branded searches, while Prince had 5,400. Tecnifibre made up 36% of all squash racket brand searches we track, and Prince accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about squash racket brands, Tecnifibre appeared in four of the five answers and Prince in none.

Among squash racket brands worldwide in September 2026

Who do people search for more?

Tecnifibre, about 8 searches for every 1 for Prince

Tecnifibre 40.5K searchesPrince 5.4K searches

Who does AI mention more?

Tecnifibre, mentioned in 4 of 5 answers, Prince in 0

Tecnifibre in 4 of 5Prince in 0 of 5

Who does AI recommend more?

Tecnifibre, the only one of the two named

Tecnifibre first in 4Prince never named

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Top squash racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tecnifibre was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prince did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tecnifibre1st
  2. Dunlop2nd
  3. Head3rd
  4. Wilson–
  5. Prince–
  6. Eye–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tecnifibre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prince0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squash racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Prince or Tecnifibre more popular in search?

This chart shows how often people search Google for Prince and Tecnifibre by name. Each line represents a brand's share of searches for all six squash racket brands we track, month by month, from English-language searches worldwide.

Prince and Tecnifibre among squash racket brands worldwide, by month

Share of searches by month for Tecnifibre, Prince. The figures are in the table below the chart.

View monthly share of searches table
MonthHeadTecnifibreWilsonPrinceDunlopEye
Oct 202546.8%37.2%9.1%5%1.7%0.24%
Nov 202548.5%35.7%8.7%4.8%2.1%0.19%
Dec 202550%34.7%8.5%4.6%2%0.18%
Jan 202652.2%31.4%7.7%6.3%2.3%0.2%
Feb 202650.7%32.9%9.8%4.4%1.9%0.21%
Mar 202650.4%34.5%6.9%5.6%2.5%0.18%
Apr 202652.9%33.4%6.7%4.5%2.4%0.14%
May 202651.7%34.1%6.8%5.6%1.6%0.14%
Jun 202653.6%29.9%7.3%7.3%1.7%0.13%
Jul 202656.4%29.1%5.8%7.1%1.4%0.15%
Aug 202650.2%36%7.2%4.8%1.7%0.12%
Sep 202650.2%36%7.2%4.8%1.7%0.12%

How has the Prince and Tecnifibre comparison changed over the last 12 months?

3 findings
  • Tecnifibre was ahead of Prince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Prince’s share of searches among squash racket brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Tecnifibre’s share of searches among squash racket brands worldwide moved from 37.2% to 36%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for squash racket brands worldwide in September 2026?

0 changes

Neither Prince nor Tecnifibre moved beyond provider rounding among squash racket brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prince’s and Tecnifibre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prince

1 branded search term

  • prince tennis

Tecnifibre

1 branded search term

  • tecnifibre

How the Brand Demand Index is measured

Other head-to-heads among squash racket brands

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