Brandwave

Dunlop vs Prince:Which is more popular?

In September 2026, Prince had more branded searches than Dunlop among squash racket brands worldwide. Prince had about 5,400 branded searches, while Dunlop had 1,900. Prince made up 4.8% of all squash racket brand searches we track, and Dunlop accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about squash racket brands, Dunlop appeared in all five answers and Prince in none.

Among squash racket brands worldwide in September 2026

Who do people search for more?

Prince, about 3 searches for every 1 for Dunlop

Prince 5.4K searchesDunlop 1.9K searches

Who does AI mention more?

Dunlop, mentioned in every answer we collected

Dunlop in 5 of 5Prince in 0 of 5

Who does AI recommend more?

Dunlop, the only one of the two named

Dunlop first in 5Prince never named

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Top squash racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlop appeared in all five answers. Prince did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tecnifibre1st
  2. Dunlop2nd
  3. Head3rd
  4. Wilson–
  5. Prince–
  6. Eye–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tecnifibre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prince0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squash racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dunlop or Prince more popular in search?

This chart shows how often people search Google for Dunlop and Prince by name. Each line represents a brand's share of searches for all six squash racket brands we track, month by month, from English-language searches worldwide.

Dunlop and Prince among squash racket brands worldwide, by month

Share of searches by month for Prince, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthHeadTecnifibreWilsonPrinceDunlopEye
Oct 202546.8%37.2%9.1%5%1.7%0.24%
Nov 202548.5%35.7%8.7%4.8%2.1%0.19%
Dec 202550%34.7%8.5%4.6%2%0.18%
Jan 202652.2%31.4%7.7%6.3%2.3%0.2%
Feb 202650.7%32.9%9.8%4.4%1.9%0.21%
Mar 202650.4%34.5%6.9%5.6%2.5%0.18%
Apr 202652.9%33.4%6.7%4.5%2.4%0.14%
May 202651.7%34.1%6.8%5.6%1.6%0.14%
Jun 202653.6%29.9%7.3%7.3%1.7%0.13%
Jul 202656.4%29.1%5.8%7.1%1.4%0.15%
Aug 202650.2%36%7.2%4.8%1.7%0.12%
Sep 202650.2%36%7.2%4.8%1.7%0.12%

How has the Dunlop and Prince comparison changed over the last 12 months?

3 findings
  • Prince was ahead of Dunlop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dunlop’s share of searches among squash racket brands worldwide held steady at 1.7%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Prince’s share of searches among squash racket brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for squash racket brands worldwide in September 2026?

0 changes

Neither Dunlop nor Prince moved beyond provider rounding among squash racket brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunlop’s and Prince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunlop

1 branded search term

  • dunlop squash racket

Prince

1 branded search term

  • prince tennis

How the Brand Demand Index is measured

Other head-to-heads among squash racket brands

Creator with pink hair and a pink jacket

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