Brandwave

Callaway vs FootJoy:Which is more popular by branded search?

In August 2026, Callaway had more branded searches than FootJoy among golf gloves worldwide. Callaway was estimated to have 368K branded searches compared to FootJoy’s 135K, and held a 1.7% Share of Search versus FootJoy’s 0.63%. These are worldwide searches for English-language branded terms.

Share of Search among golf gloves worldwide in August 2026Which is more popular in search, Callaway or FootJoy?
Callaway1.7%368K searches
vs
FootJoy0.63%135K searches

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Which is more popular in search, Callaway or FootJoy?

Compare the golf gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Callaway and FootJoy among golf gloves worldwide, by month

Share of Search by month for Callaway, FootJoy. The figures are in the table below the chart.

View monthly share of search table
MonthNikeCallawayTitleistTaylorMadeFootJoySrixon
Oct 202596.4%0.78%1.2%0.95%0.52%0.23%
Nov 202597.2%0.64%0.79%0.79%0.43%0.16%
Dec 202597%0.64%0.96%0.78%0.43%0.19%
Jan 202696.7%0.78%0.96%0.96%0.43%0.19%
Feb 202696.3%0.78%1.2%0.95%0.52%0.29%
Mar 202696.1%0.78%1.4%0.95%0.52%0.23%
Apr 202693.8%2.1%1.7%1.4%0.76%0.34%
May 202694.6%1.1%1.7%1.4%0.77%0.34%
Jun 202695.6%0.94%1.4%1.2%0.63%0.28%
Jul 202695.6%0.94%1.4%1.2%0.63%0.28%
Aug 202694.8%1.7%1.4%1.1%0.63%0.28%
Sep 2026——————

How has the Callaway and FootJoy comparison changed over the last 12 months?

  • Callaway was ahead of FootJoy in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf gloves worldwide moved from 0.78% to 1.7%, and its estimated monthly branded searches moved from 165K to 368K.
  • Across the 11 months ending August 2026, FootJoy’s estimated Share of Search among golf gloves worldwide moved from 0.52% to 0.63%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for golf gloves worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf gloves worldwide, at 1.7%.

  2. Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Callaway’s and FootJoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Callaway

1 branded search term

  • callaway

FootJoy

1 branded search term

  • footjoy

How the Brand Demand Index is measured

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