How popular isTaylorMade in search?
In September 2026, there were an estimated 201K branded searches for TaylorMade worldwide which held steady over the last 12 months. TaylorMade holds 42.2% estimated Share of Search among golf glove brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which golf glove brands compete with TaylorMade?
Share of Search by month for TaylorMade, Callaway, FootJoy. The figures are in the table below the chart.
View monthly share of search table
| Month | TaylorMade | Callaway | FootJoy |
|---|---|---|---|
| Oct 2025 | 42.2% | 34.7% | 23.1% |
| Nov 2025 | 42.3% | 34.5% | 23.2% |
| Dec 2025 | 42.2% | 34.7% | 23.1% |
| Jan 2026 | 44.2% | 36.1% | 19.7% |
| Feb 2026 | 42.2% | 34.7% | 23.1% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 32.9% | 49.1% | 18% |
| May 2026 | 42.3% | 34.6% | 23.2% |
| Jun 2026 | 42.3% | 34.5% | 23.2% |
| Jul 2026 | 42.3% | 34.5% | 23.2% |
| Aug 2026 | 32.8% | 49.1% | 18% |
| Sep 2026 | 42.2% | 34.7% | 23.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.2% | 201K | -18.3% | +9.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.7% | 165K | -55.2% | -14.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.1% | 110K | -18.5% | +5.1 points |
42.2%
Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +9.4 points.
2.
Callaway34.7%
Moved from 1st to 2nd. 165K estimated branded searches, -55.2% vs prior month. Share -14.5 points.
3.
FootJoy23.1%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +5.1 points.
Compare search popularity between TaylorMade and its closest rivals
How has branded search demand for TaylorMade changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TaylorMade worldwide held steady at 201K.
- Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf glove brands worldwide peaked at 44.2% in January 2026 and was lowest at 32.8% in August 2026.
How did search popularity change for golf glove brands worldwide in September 2026?
3 changes
In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands worldwide, with 42.2% estimated Share of Search.
In September 2026, FootJoy gained estimated Share of Search among golf glove brands worldwide, from 18% to 23.1%.
In September 2026, Callaway lost estimated Share of Search among golf glove brands worldwide, from 49.1% to 34.7%.
Where does TaylorMade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cart bag brands | 3rd of 7 | 10.5% | Show ranking |
| Golf balls | 3rd of 6 | 16.7% | Show ranking |
| Golf gloves | 2nd of 5 | 25.3% | Show ranking |
| Golf brands | 2nd of 6 | 26.5% | Show ranking |
| Golf bags | 2nd of 6 | 28.9% | Show ranking |
| Golf club brands | 2nd of 5 | 29.3% | Show ranking |
| Stand bag brands | 2nd of 4 | 30.8% | Show ranking |
| Golf bag brands | 2nd of 4 | 31.5% | Show ranking |
| Golf glove brands | 1st of 3 | 42.2% | Shown above |
How is TaylorMade measured?
Brandwave collects information about searches that people make online using TaylorMade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taylormade
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