Ogio vs TaylorMade:Which is more popular by branded search?
In August 2026, TaylorMade had more branded searches than Ogio among golf bags worldwide. TaylorMade was estimated to have 246K branded searches compared to Ogio’s 33.1K, and held a 24.6% Share of Search versus Ogio’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ogio or TaylorMade?
Compare the golf bags people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaylorMade, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.35% |
| Nov 2025 | 26.1% | 32% | 32% | 5.3% | 4.3% | 0.38% |
| Dec 2025 | 24% | 35.8% | 29.2% | 5.9% | 4.8% | 0.35% |
| Jan 2026 | 25.9% | 31.6% | 31.6% | 6.4% | 4.3% | 0.24% |
| Feb 2026 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.28% |
| Mar 2026 | 22.1% | 40.4% | 27% | 6.6% | 3.6% | 0.32% |
| Apr 2026 | 36.6% | 29.9% | 24.5% | 6% | 2.7% | 0.29% |
| May 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.36% |
| Jun 2026 | 24% | 35.9% | 29.3% | 7.2% | 3.2% | 0.43% |
| Jul 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.35% |
| Aug 2026 | 36.8% | 30.1% | 24.6% | 4.9% | 3.3% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ogio and TaylorMade comparison changed over the last 12 months?
3 findings
- TaylorMade was ahead of Ogio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ogio’s estimated Share of Search among golf bags worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf bags worldwide moved from 29.1% to 24.6%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for golf bags worldwide in August 2026?
3 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.
In August 2026, TaylorMade lost estimated Share of Search among golf bags worldwide, from 29.7% to 24.6%.
Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ogio’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ogio
1 branded search term
- ogio
TaylorMade
1 branded search term
- taylormade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.