Brandwave

How popular isCallaway in search?

In September 2026, there were an estimated 165K branded searches for Callaway worldwide which held steady over the last 12 months. Callaway holds 34.7% estimated Share of Search among golf glove brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TaylorMade42.2%
  2. Callaway34.7%
  3. FootJoy23.1%
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Which golf glove brands compete with Callaway?

Callaway against golf glove brands worldwide, by month

Share of Search by month for TaylorMade, Callaway, FootJoy. The figures are in the table below the chart.

View monthly share of search table
MonthTaylorMadeCallawayFootJoy
Oct 202542.2%34.7%23.1%
Nov 202542.3%34.5%23.2%
Dec 202542.2%34.7%23.1%
Jan 202644.2%36.1%19.7%
Feb 202642.2%34.7%23.1%
Mar 202642.3%34.5%23.2%
Apr 202632.9%49.1%18%
May 202642.3%34.6%23.2%
Jun 202642.3%34.5%23.2%
Jul 202642.3%34.5%23.2%
Aug 202632.8%49.1%18%
Sep 202642.2%34.7%23.1%

  1. 1.TaylorMade

    42.2%

    Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +9.4 points.

  2. 2.Callaway

    34.7%

    Moved from 1st to 2nd. 165K estimated branded searches, -55.2% vs prior month. Share -14.5 points.

  3. 3.FootJoy

    23.1%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +5.1 points.

Compare search popularity between Callaway and its closest rivals

Every comparison with Callaway

How has branded search demand for Callaway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Callaway worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Callaway’s estimated Share of Search among golf glove brands worldwide peaked at 49.1% in August 2026 and was lowest at 34.5% in November 2025.

How did search popularity change for golf glove brands worldwide in September 2026?

  1. In September 2026, TaylorMade overtook Callaway to become the leader among golf glove brands worldwide, with 42.2% estimated Share of Search.

  2. In September 2026, FootJoy gained estimated Share of Search among golf glove brands worldwide, from 18% to 23.1%.

  3. In September 2026, Callaway lost estimated Share of Search among golf glove brands worldwide, from 49.1% to 34.7%.

Where does Callaway compete?

Callaway is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cart bag brands4th of 78.6%Show ranking
Golf balls4th of 614.4%Show ranking
Golf gloves3rd of 520.7%Show ranking
Golf brands3rd of 621.7%Show ranking
Golf bags3rd of 623.8%Show ranking
Golf club brands3rd of 524.1%Show ranking
Stand bag brands3rd of 425.3%Show ranking
Golf bag brands3rd of 425.8%Show ranking
Golf glove brands2nd of 334.7%Shown above

How is Callaway measured?

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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